SEO news from around the world
A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money…
Rich snippets (also known as rich results) are search results pulled from code called schema markup. They provide extra information beyond the standard “blue link,” which helps get more clicks…
Monday, September 11, 2023 Search Console is launching a few enhancements to the Shopping tab Listings report to help merchants better manage their product offering. Last November, Search Console created…
SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. Monitoring key aspects of SEO is important because it allows…
Friday, September 8, 2023 In many countries and regions around the world, people commonly speak and search in more than one language. To best serve them, Google uses a variety…
What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. A buyer’s journey consists of the steps that a customer takes in order…
If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices. Here are 12 essential SEO best practices to…
Thursday, September 7, 2023 Last October, site names were introduced on mobile results for select languages, which expanded to desktop in March. Today, we’re happy to announce that site names…
Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work. Moreover, checking out your competitors’ website traffic…
For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time. For example,…
Thursday, August 24, 2023 Every now and then we get questions about errors that we may have shown for sites in Search Console, and every now and then we encounter…
Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn…
There’s a lot that can go wrong on a website, and every site is going to have some issues to fix. We looked at 1,002,165 domains to find the most…
What are the best AI writing tools? To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied…
So you want to promote your business? I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and…
Everyone says content marketing is great, but what are some really good examples that actually delivered? To answer this question, we’ve put our Content Explorer to work. These seven examples…
There are countless marketing channels out there. Why should you focus on content marketing over the rest? We go through seven reasons why. 1. Content marketing helps nurture and convert…
Remembering every SEO task you need to do for your website is a nightmare. This is why you need an SEO checklist. But the usual one-size-fits-all checklists aren’t much use.…
Since university degrees in SEO are rare, certifications are a popular way to prove your knowledge or expertise in SEO. However, the problem is that such certifications can be provided…
Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links…
Thursday, August 17, 2023 With three Search Central Live events behind us this year, it’s time to announce the one we get asked about the most: Search Central India! We…
Starting an online business was the single best decision I ever made. It changed my life forever, giving me the time and freedom to earn an income on my own…
Backlinks (aka inbound links, incoming links) are links from a page on one website to another. Search engines like Google use backlinks as votes of confidence in ranking pages. Backlinks…
Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll…
We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings…
Every other day, a new blogger claims they are earning a full-time income from their blog. But how exactly do they do it? In this article, we will discuss 10…
Tuesday, August 8, 2023 To provide a cleaner and more consistent search experience, we’re changing how some rich results types are shown in Google’s search results. In particular, we’re reducing…
In the world of digital marketing, SEO is a vital skill set. But what exactly does it take to be a successful SEO pro? If you aspire to become an…
An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. The exact meaning will differ depending…
Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging. But first, let’s make sure…