Content pillars, also known as pillar pages, are high-level introductions to a topic. They link to more detailed resources about each subtopic to form a content hub. Here are a…

If you’ve been doing SEO for a while, you’ll understand what I mean when I say category pages are a common area SEO and UX experts disagree on. And this…

Type a couple of hundred words and publish them somewhere—poof, you have a blog post. Or do you? If a blog post is published and no one reads it, is…

Contrary to some advice on the web, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. You will need an SEO tool for…

Looking for a good marketing strategy that won’t break the bank? Call them strategies or tactics, but here are 14 ways you can promote your business that a) work, b)…

You’ve probably heard a lot about the importance of targeting keywords with your blog posts. But why should you do that? And how exactly do you target keywords? You’ll learn…

International SEO is the process of optimizing your website for users across multiple countries or languages. It’s crucial if you want to reach an international audience through organic search. But…

Everyone searches for plumbers on Google. Nobody uses the Yellow Pages anymore. This means that if you want to attract more customers to your plumbing business, the first page of…

It typically takes between 3–6 months for SEO to show results. That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. Sidenote. We also polled…

The success of your influencer marketing campaigns is tied to whom you collaborate with. And finding the right influencer is far from easy. To help you, we’ve mapped out six…

If you do it right, affiliate marketing can make you money while you’re on the beach, in the mountains, or even taking a nap. I would know—I’ve been doing it…

Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone. This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics…

Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in the U.S. and around…

Public relations has always been a critical factor in building a brand, and it is no different in today’s digital society. Times have simply moved from billboards and press comments…

Despite Shopify handling some basic SEO best practices out of the box, it’s unlikely to be enough to take your store to the top of Google. You need to optimize…

Google aims to rank the most relevant results for searchers. So if your content isn’t relevant, it won’t rank. But relevance isn’t just about including your keyword a bunch of…

SEO is one of the most popular types of digital marketing services. But it can be challenging to sell because there are many types of SEO services and service providers…

Standard operating procedures make your work faster, easier, and more scalable. This is particularly true in the case of SEO, where a lot of the tasks are simple and repeatable.…

Started a blog but can’t get any readers? Let’s fix that. I started blogging in 2015. From a blog about breakdancing to being a professional content marketer, I’ve learned a…

Free and effective promotion tactics? Yeah, right. At the risk of sounding like a salesman, let me tell you that not only do these marketing tactics exist, but they’re also…

Whether you want to land your dream job, score a promotion, persuade a new client, or grow your blog on Google or social media, writing is one of the most…

Trying to boost your rankings on the SERPs? You’re in the right place. Implement these 15 quick SEO wins to rank higher on search engines and get more traffic. You…

You worked hard to get those top keyword rankings. But the work doesn’t end there. If your listing fails to communicate value, you can’t expect many clicks to your website.…

Over the past few years, we’ve grown the Ahrefs blog from ~5,000 to ~317,000 monthly search visits. How did we do it? Essentially, we’ve found a content creation method that…

URL parameters or query strings are the part of a URL that typically comes after a question mark (?) and are used to pass data along with the URL. They…

Most people start keyword research by entering a few broad seed keywords into a popular keyword tool, then checking keyword ideas. There’s nothing wrong with this process because it makes…

What do you do these days when you have a question? You ask Google. And what do you do when you look for a local service? You ask Google too.…

If you’re considering selling your website, you need to know how much your website’s worth. While there are many website value calculators out there, most of them are inaccurate at…