If you’ve ever tried to hire freelance writers, you probably ended up with thousands of applications. This usually leads to you asking yourself two questions: How do I choose the…

Content marketing is a popular type of marketing for SaaS marketing. Many companies have succeeded with it. HubSpot, Ahrefs, Zapier—the list goes on. Despite that, there is no one way…

Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business’s physical location. Online marketing is a crucial aspect…

I’ve managed Ahrefs’ social media accounts for nine months now—and it’s been a journey, from experimenting with content formats to figuring out what engages people the most. To keep things…

Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others. For that reason, if you want to rank higher, you need to be…

SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. They determine the actions you take, so you should choose the KPIs…

Are you an affiliate marketer who wants to earn more money? Then read on—the following nine affiliate marketing tips were learned over my decade of experience creating and growing six-figure…

An SEO audit is where you find opportunities to improve a site’s search performance. It involves finding technical, on-page, content, and link-related issues to fix or improve. Everyone’s SEO audit…

There are thousands of affiliate marketing programs out there. However, not all of them are beginner-friendly. Some are more complex than others. That’s why we created this guide to the…

But how much money does the average affiliate marketer make, really? Is it actually a good business model? Today, I answer these questions and talk about how you can get…

Every business wants to be featured in top industry listicles. This gets you more backlinks and visibility from websites that rank well for keywords like “best X tools” or “top…

Every writer knows the pain of staring for hours at a blank page and producing nothing. But you don’t have to start your draft on an empty Google Doc. It’s…

Getting more traffic to your website from organic search can be done in three ways. You can either: Rank higher for existing keywords Rank for more keywords Get more clicks…

E-commerce SEO is about understanding how people search for what you sell, then creating and optimizing pages to rank for those terms. That may sound easy enough, but avoiding technical…

“Discovered – currently not indexed” means Google knows about the URL but hasn’t yet crawled or indexed it. Follow this five-step process to diagnose and fix the issue. If you…

Affiliate marketing is one of the best ways to create a passive income, work from anywhere, and create more freedom in your life. But how does one become an affiliate…

Growth hacking has long been touted as a “unicorn” marketing strategy that rapidly grows a company’s sales through the roof. But does growth hacking still work after a decade since…

The web is one of the best places to go if you want to promote a product or service but are on a limited marketing budget. The two main reasons…

Do you want to start marketing your business but don’t know where to begin? You’re not alone. Small businesses make up over 90% of all businesses in the U.S., U.K.,…

Content pillars, also known as pillar pages, are high-level introductions to a topic. They link to more detailed resources about each subtopic to form a content hub. Here are a…

If you’ve been doing SEO for a while, you’ll understand what I mean when I say category pages are a common area SEO and UX experts disagree on. And this…

Type a couple of hundred words and publish them somewhere—poof, you have a blog post. Or do you? If a blog post is published and no one reads it, is…

Contrary to some advice on the web, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. You will need an SEO tool for…

Looking for a good marketing strategy that won’t break the bank? Call them strategies or tactics, but here are 14 ways you can promote your business that a) work, b)…

You’ve probably heard a lot about the importance of targeting keywords with your blog posts. But why should you do that? And how exactly do you target keywords? You’ll learn…

International SEO is the process of optimizing your website for users across multiple countries or languages. It’s crucial if you want to reach an international audience through organic search. But…

Everyone searches for plumbers on Google. Nobody uses the Yellow Pages anymore. This means that if you want to attract more customers to your plumbing business, the first page of…