Video SEO best practices for ecommerce | Google Search Central Blog
Wednesday, May 12, 2021 Video is becoming increasingly common on ecommerce sites. As a site owner, you can use video to give shoppers a deeper understanding of products you sell…
Sunsetting the generic rich results search appearance on Search Console
Tuesday, May 25, 2021 Over the last few years, we have been hard at work adding more and more specific rich results search appearances to the Search Console Performance reports.…
How we worked with you towards a safe and spam-free Search experience in 2020
Wednesday, May 26, 2021 Making sure your Google Search experience is safe and free of spam is always important to us. In 2020, we invested in many innovations to keep…
The Beginner’s Guide to Account-Based Marketing (ABM)
Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often…
Prevent portions of your site from being abused by spam
Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, free hosting…
Search at Google I/O 2021 | Google Search Central Blog
Thursday, May 27, 2021 Google I/O is our annual developer festival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot of information…
Understanding the sources behind Google News
Tuesday, June 01, 2021 An important way news sources build trust with their audience is by providing information about their articles and site. This includes information like clear dates and…
Search Console regex filters update and quick tips
Wednesday, June 02, 2021 We recently announced improved data filtering for Search Console Performance reports, and we were delighted to see the community reaction to the announcement. We were also…
Learn how to improve your content with Search Console Insights
Tuesday, June 15, 2021 Producing great content is an effective way to build a loyal and engaged audience that can help you achieve your goals, such as helping to grow…
Highlight your customer support methods in Google Search
Wednesday, July 7, 2021 Customers are often looking for ways to contact businesses, and Google works to show the best available information to help them in a variety of ways…
Updating our job posting guidelines to improve quality of results for job seekers
Tuesday, July 13, 2021 Searching for a job can be a time-consuming process and the outcome of the application may be life changing. That’s why providing job seekers with authentic,…
Aligning Search Console testing tools and the URL Inspection tool
Monday, October 11, 2021 In order to help users find and fix issues in web pages, the Search Console team provides three public standalone tools to website owners and SEOs,…
Answers to some common questions about appearing in Google News
Friday, July 16, 2021 At Google, we want to help everyone understand the world by connecting people with relevant and authoritative news from a variety of trusted publishers. Today, we’re…
How to Implement the 4 Ps of Marketing
The 4 Ps of marketing is a model businesses use to control and optimize the essential factors of marketing a product or a service. The four components of the model…
A new way to enable video key moments in Search
Monday, July 19, 2021 Since video key moments first launched in 2019, we’ve continued to expand and improve the feature. We’ve evolved the design and brought key moments to more…
Definition, Examples & SEO Best Practices
If you’ve worked with any type of site that deals with a large number of listings, you’ve likely come across faceted navigation. Faceted navigation is a widely accepted UX pattern…
Analyzing Google Search traffic drops
Tuesday, July 20, 2021 Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do? A drop in organic Search traffic can happen…
How to Use Google Analytics 4 for Beginners [2021 Guide]
Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google…
Engage shoppers with deal pages in Google Search
Wednesday, July 21, 2021 Get the most out of the Google Search deals carousel by creating deals pages for more sales events and following these best practices. Create deals pages…
17 Actionable Marketing Tips for Small Businesses in 2021
Just can’t get your marketing to work for your small business? Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know…
6 Risky Black Hat SEO Tactics to Avoid in 2021 (And Their White Hat Alternatives)
SEO is a fierce zero-sum game war. That’s why some business owners resort to black-hat tactics to topple competitors from the top of the SERPs. While there are some black-hat…
Simplifying the Page Experience report
Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare…
Google Search Console Insights behind the curtains
How does Search Console Insights choose the referring links from other websites? The referring links from other websites card shows how users discover your site’s content through links to your…
Demand Generation 101: 5 Strategies That Work
Each month, thousands of people search for “backlink checker” in Google: We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate…
Beginner’s Guide to Pay-Per-Click Ads
PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily. Search ads are the…
7 Best Online Marketing Communities (Free and Paid) to Join in 2021
Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk. But…
An update to how we generate web page titles
Tuesday, August 24, 2021 Update on September 17, 2021: Thanks to your feedback, we’ve further refined our titles system. Learn more about what we’ve been doing and some additional guidance…
9 Easy Local Link Building Tactics
Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking factors. So if you want to rank yours or your…
More information on how Google generates titles for web page results
Friday, September 17, 2021 Last month, we shared about our new system for generating titles for web page results. Thanks to your feedback, which has been much appreciated, we’ve further…
10 SEO Metrics That Actually Matter (And 4 That Don’t)
SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make…