Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO,…

Singapore’s SEO community is a humble-sized, diverse mix of marketers of all experience levels. Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a…

There are lots of SEO newsletters. Maybe too many. I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things:…

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound…

Have you been Googling your keyword to see where you’re ranking? Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and…

I’ve attended BrightonSEO for 10 years, but this year’s conference was one of my all-time favorites. (And it looks like the rest of the team also enjoyed it!) Here’s my…

Did you know that while the Ahrefs Blog is powered by WordPress, much of the rest of the site is powered by JavaScript like React? The reality of the current…

A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money…

Rich snippets (also known as rich results) are search results pulled from code called schema markup. They provide extra information beyond the standard “blue link,” which helps get more clicks…

SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. Monitoring key aspects of SEO is important because it allows…

What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. A buyer’s journey consists of the steps that a customer takes in order…

If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices. Here are 12 essential SEO best practices to…

Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work. Moreover, checking out your competitors’ website traffic…

  For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.  For example,…

Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn…

There’s a lot that can go wrong on a website, and every site is going to have some issues to fix. We looked at 1,002,165 domains to find the most…

What are the best AI writing tools? To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied…

So you want to promote your business? I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and…

Everyone says content marketing is great, but what are some really good examples that actually delivered? To answer this question, we’ve put our Content Explorer to work. These seven examples…

There are countless marketing channels out there. Why should you focus on content marketing over the rest? We go through seven reasons why. 1. Content marketing helps nurture and convert…

Remembering every SEO task you need to do for your website is a nightmare. This is why you need an SEO checklist. But the usual one-size-fits-all checklists aren’t much use.…