Purna Virji — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions. People…

Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work. Source link

One of the main things I’ve noticed at events is that people tend to zone out or get distracted during talks. I have ADHD, and sitting still for long periods,…

3. Impressions are good data Thirdly, impressions are just good data. There are a lot of things in SEO that we don’t have good data for. Impressions, we do have…

Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor that shows no mercy. In short, there are no easy…

According to Garrett, AI Overviews for local search are “still garbage,” and not much has changed since 2024. The same core concepts reign supreme in Local SEO: proximity, relevance, and…

When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points before making any drastic changes. And although I hate to…

Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies,…

Here are some tips to make your content retrieval-ready: Ensure every section can stand on its own because the AI may lift it without the surrounding context Use clear, descriptive…

What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in the United States, with plans for a broader international rollout…

Links still matter; that hasn’t changed. While tactics have evolved, they are still one of the key signals search engines use to understand authority. In the original Whiteboard Friday video,…

If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search history, Google converts your behavior into numbers that capture relationships…

Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever, but staying grounded in your brand’s roots will consistently be…

Stop 5 Location: South Bank Featured in: Four Weddings And A Funeral (1994), The Mummy Returns (2001), Wimbledon (2004), and more. This is also just a highly recommended spot for…

The result was a fleet of intelligent SEO agents powered by Moz’s trusted API data and Relevance AI’s flexible and powerful platform. From content refresh recommendations to backlink prospecting workflows,…

Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems. When I started out, I didn’t want to…

I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading. Here’s what…

So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline. When is the launch date? That’s the most important thing.…

Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach. Source link

Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to listen. Find the corners of the internet where your audience…

The key thing to remember is that small changes do make a big difference, and steady progress is far more important than perfection. It’s easy to get started, but here…

Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page has to earn its keep. Recently, I was working on an enterprise e-commerce site…

Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing an average of 100 blog posts monthly, with 40-50…

So another way that is really helpful with stress is to have some techniques. This is a technique I created called BRAVE. So what is it? What does it mean?…

Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities. The organic real estate…

I’ve worked with enough brands to spot the same problem every time: the click that gets the credit is rarely the one that did the work. Here’s a typical example:…

Custom event tracking gives you real insight into how users engage with your product, not just that they visited. It helps you understand what’s working, where users drop off, and…

This year, MozCon is hittin’ the road to bring you fun and SEO insights. We’re excited to announce that London’s lineup is swiftly taking shape, with six confirmed speakers. Keep…

So some examples of businesses I would say probably shouldn’t bother. Rolls-Royce Aerospace Rolls-Royce Aerospace are actually called Rolls-Royce Holdings PLC, I think technically. So this is a company that…

Create multi-format content Most teams stop at blog posts, and that’s a big mistake. The brands that own the SERPs, like HubSpot, Monday.com, and Salesforce, build topic clusters beyond the…