How Redesigning a Website Can Affect Your SEO Efforts
Over the past few years, we all have understood the importance of having a website for representing an online business. However, when it comes to websites, we cannot have the…
6 Ways To Use Google Trends for SEO
Every day, 8.5 billion searches take place on Google, making it the largest player in the search engine market. Imagine the insights you could get from such a large dataset!…
Search Engine Marketing for Online Retail: SEO or PPC?
Every online retailer lures visitors to the website in different ways. Some send targeted emails and encourage subscribers to check new arrivals or bestsellers. Others activate social media marketing and…
How To Implement Structured Video Data
Videos are a huge part of Google search engine results pages (SERPs). With 244.4 million video viewers in the U.S. alone, video marketing opportunities are endless. In fact, studies show…
SaaS SEO KPIs: The Importance of Choosing Key Indicators
Search engine optimization (SEO) key performance indicators (KPIs) are metrics that SaaS businesses track to measure the effectiveness and performance of their SEO campaign. Companies need to track key metrics…
SEO Campaign Management: A Complete Guide for 2022 And Beyond
Any business seeking to improve its marketing strategies and gain a competitive advantage may have heard of the term “search engine optimization,” otherwise more known as SEO. SEO refers to…
How To Use AI SEO To Improve Your Website
A wide range of industries has used artificial intelligence to manage operational processes. It has also been successfully integrated into the field of content creation, bringing more capabilities to outperform…
4 Reasons Your Clients Prefer Local Vendors: Why Invest in Local SEO Service for Your Business
What do you do to search for a product or local service provider? Open your search engine and do a little online research? Well, your customers do the same. A…
Principles of Accessibility in Content Marketing
No matter your industry, marketers need to understand the importance of accessibility. Accessible content marketing helps marginalized groups to feel seen and empowered by your brand. The last thing you…
What Hosting Companies Learned from the Top 5 Biggest Data Breach
Due to the ever-increasing trends of data thefts, starting and running a company today is riskier than at any point in the past. And because there are high costs associated…
Top 8 Questions To Ask Before Saying Yes to SEO Consultancy Services
In an ideal world, search engine optimization (SEO) is something you can handle on your own for your business. You know your business best, so you would know how to…
The Types of Keywords That Will Boost Your SEO
Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web positioning, making your brand more visible and accessible to prospective…
How To Get Live Visitors Automatically to the Product Card Pages
Every good website needs unique title tags and meta tags or, more simply, descriptions with keywords. They not only help potential customers discover your website, but more about your services…
Five Ways To Improve Video SEO and UX With Accessibility
Paul Smyth, the Head of Digital Accessibility at Barclays, believes that the need for web accessibility is justified. It is a proposition that can be summarized into these three things:…
10 eBay SEO Tips To Improve Your Store Ranking
The digital age is progressing at warp speed. All around us, we’re seeing a shift from physical stores to eCommerce stores. This means a huge opportunity for savvy online retailers,…
Marketing System: What It Is, How It Works and Why Your Business Needs It
Artificial (AI) in marketing and business: What innovations has it brought? Even before the COVID-19 pandemic, marketers were working with large amounts of data, rising customer expectations and fierce competition.…
Why Is Duplicate Content a Threat to Your Site?
Duplicate content can bring down your website ranking and affect its domain authority (DA) scores. While Google may not directly punish a website, there’s always a risk of others reporting…
Paid Advertising Pitfalls To Avoid for a Good ROI
It’s always a good idea to supplement your organic digital marketing efforts with an effective paid campaign. Paid ads can help push more leads down the sales funnel and bring…
Paid vs. Organic Marketing: Is It Really About the Balance?
There’s a lot of focus on achieving balance these days. From juggling personal and professional lives to mastering complex yoga poses, balance seems to be the answer. But in the…
How To Write Product Descriptions for Your eCommerce Store
The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic, which took a toll on many industries. However, opening an…
What Are Featured Snippets? Conquering ‘Position 0’
Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right? Except this isn’t the case anymore. The power of the much-coveted No. 1…
How To Use Guest Posting To Enhance Your SEO
Are you looking for a life-proven, evergreen and performance-boosting search engine optimization (SEO) tactic? There is one that will never outgrow its relevance. Yes, we are talking about backlink building.…
How Can You Identify and Eliminate Bot Traffic?
All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from a specific number of bots, be it a well-known news…
How SEO Agencies Utilize Content Marketing
At its most basic form, search engine optimization (SEO) revolves around a few pillars. One of these is content marketing. This article will explore how SEO agencies utilize content marketing…
8 Benefits of Cookies in Digital Marketing
Cookies have been around for a long time. You probably remember them from your last Internet browsing session: small text files that get stored on your device and help websites…
Maximize Facebook and Google Ads Synergy With These 4 Steps
Do you run ad campaigns on various platforms? Google Ads and Facebook are two of the biggest advertising options in the industry, and many businesses use both for their ads.…
Domain Names and SEO: Are They Still Relevant in 2022?
Until recently, there was evidence that a domain name had a major impact on its SEO or search engine optimization ranking. But, as it turns out, this view is largely…
10 Digital Marketing Strategies You Should Know About
Is it fair that digital channels make up most of your current marketing efforts? Possibly. You should be capable of communicating with and monitoring the actions of consumers and companies…
7 Ways Digital Asset Management Can Improve Your SEO Ranking
Search engine optimization (SEO) has become a crucial part of marketing strategy for businesses around the globe, which means every company should invest some time and effort into optimizing its…
Best Tips for Creating an SEO-Friendly Website in 2022
The purpose of your website is to accomplish your business goals, which should include getting your audience interested in your website content. One way to do this is to ensure…