SEO news from around the world
Over the last several years, more alternative search engines have entered the market, taking away market share from global giants. Open-access technologies and inexpensive tools have allowed smaller organizations to…
It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their…
In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Competition for search audiences is fiercer than ever,…
Over the last two weeks, Google has made several significant updates to Search Central documentation. It’s important to take note of these additions and changes because implementing the advice could…
The world of search is abuzz with talk about Google’s first core update of 2022. And you may have seen ranking fluctuations over the last three weeks. If you’re reeling…
In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…
Google announced its Page Experience update in 2020, and officially rolled it out between June and September of 2021. The update was aimed at improving web page interactions for visitors.…
In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an…
Search for guides about measuring the success of your search engine optimization (SEO) strategy and you’ll be met with an array of what are, in effect, glossaries—lists of metrics and…
The world of search is abuzz with talk about Google’s first core update of 2022. And you may have seen ranking fluctuations over the last three weeks. If you’re reeling…
SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. SEO tools are…
What percentage of search clicks do you think goes to websites featured in snippets? According to one study, the answer is 35.1%. Whichever way you look at it, that’s a…
Despite a lack of major news stories, it’s been an interesting two weeks in search, largely due to a myriad of small updates and announcements. Google also made a few…
Minification of web code is essential when optimizing for search engine rankings. However, it can seem like an opaque topic to those without coding knowledge. Despite appearances, minification is a…
When it comes to finding information on your website using the built-in search feature, customers bring their experience with them — they expect the quality of results and ease-of-use they’ve…
SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Over the last couple decades, search engines have…
SEO is taking on greater importance in the marketing strategies of brands large and small. In fact, in a 2021 survey of BrightEdge customers, 75% of respondents indicated that the…
Less than a decade ago, it was possible to rank on the first page of Google with little more than a block of mediocre content and a handful of spammy…
BrightEdge here, reporting on the weather! At BrightEdge, we’ve spent a lot of time in the past year looking at how organic search varies across different industries. We shared some…
March 2022 Update: We’ve updated our data to bring you the latest insights on featured snippets and universal search Changes to the Universal Search Landscape We know Google is constantly testing and…
Another SEO roundup, another algorithm update. This time, it’s product reviews. If you publish review content, you’ll want to take notice. Google is rewarding websites that provide in-depth, unique product…
You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect…
The first two weeks of March have seen several important SEO developments, some of which may point to even bigger changes further down the road. First and foremost, Google’s desktop…
How important is anchor text when it comes to page rankings? If you’re uncertain about the answer to that question, you’re not alone. Anchor text is a multi-faceted and often…
And, if you care about SEO, invest in User Experience. Aligning SEO and UX offers too many mutual benefits to ignore. Ahead of our March 15th webinar, let’s explore the…
Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. They are relevant to all outcomes, whether…
What is an integrated marketing campaign? As marketers we distinguish between campaigns in different channels, because of differences in format, cost, frequency and dozens of other variables. Often, marketing staff…
February 2022 marks the start of Google using Page Experience as a ranking factor for desktop search. The search company says the desktop rollout will be complete by the end…
NAP is an acronym that stands for “Name, Address and Phone Number.” It’s a core concept in search engine optimization because Google uses NAP when ranking local results. If you…
Did you know that 15% of all search queries have never been searched before? Well, that’s according to Google in a recent tweet. We don’t know about you, but we…