SEO news from around the world
When it comes to finding information on your website using the built-in search feature, customers bring their experience with them — they expect the quality of results and ease-of-use they’ve…
SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Over the last couple decades, search engines have…
SEO is taking on greater importance in the marketing strategies of brands large and small. In fact, in a 2021 survey of BrightEdge customers, 75% of respondents indicated that the…
Less than a decade ago, it was possible to rank on the first page of Google with little more than a block of mediocre content and a handful of spammy…
BrightEdge here, reporting on the weather! At BrightEdge, we’ve spent a lot of time in the past year looking at how organic search varies across different industries. We shared some…
March 2022 Update: We’ve updated our data to bring you the latest insights on featured snippets and universal search Changes to the Universal Search Landscape We know Google is constantly testing and…
Another SEO roundup, another algorithm update. This time, it’s product reviews. If you publish review content, you’ll want to take notice. Google is rewarding websites that provide in-depth, unique product…
You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect…
The first two weeks of March have seen several important SEO developments, some of which may point to even bigger changes further down the road. First and foremost, Google’s desktop…
How important is anchor text when it comes to page rankings? If you’re uncertain about the answer to that question, you’re not alone. Anchor text is a multi-faceted and often…
And, if you care about SEO, invest in User Experience. Aligning SEO and UX offers too many mutual benefits to ignore. Ahead of our March 15th webinar, let’s explore the…
Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. They are relevant to all outcomes, whether…
What is an integrated marketing campaign? As marketers we distinguish between campaigns in different channels, because of differences in format, cost, frequency and dozens of other variables. Often, marketing staff…
February 2022 marks the start of Google using Page Experience as a ranking factor for desktop search. The search company says the desktop rollout will be complete by the end…
NAP is an acronym that stands for “Name, Address and Phone Number.” It’s a core concept in search engine optimization because Google uses NAP when ranking local results. If you…
Did you know that 15% of all search queries have never been searched before? Well, that’s according to Google in a recent tweet. We don’t know about you, but we…
The last two weeks have seen several feature releases from Google. In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search…
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict…
At its international developer conference, Google I/O, in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts…
Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together…
Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for…
Latest Google algorithm updates: Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) Core Update (December 2020) Core Update (May 2020) Core Update…
What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users…
What is Google 3-Pack? The 3-Pack is Google’s method used to display the top three results for local SERP results. It references the user’s location to make the search more…
Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. In contrast, the first half of January has been…
On Tuesday, January 25 at 11:00 am PST / 2:00 pm EST, BrightEdge is hosting an instructional webinar, SEO Pro Tips for Success in 2022, with useful pointers on SEO…
Judging by efforts both official and experimental, Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own…
At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed…
For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff…
Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed…