SEO news from around the world
Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed…
In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates…
When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it…
Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar…
In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram and Pinterest…
In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics –…
What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy…
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a…
Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things that interest them. Taken in aggregate, those insights can point…
If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place…
We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how…
Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor…
The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to…
Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win…
A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time…
Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages,…
Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO…