What is Keyword Search Intent
When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it…
2021 State of SEO Webinar: Your Questions Answered
Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar…
Google Continuous Scrolling: How Will it Affect SEO?
In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram and Pinterest…
Google Priority Hints – More Firepower to Support Core Web Vitals
In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics –…
E-Commerce: Build the Perfect Category Page
What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy…
You Need These Best Marketing Books
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a…
Perform YouTube Keyword Searches Using BrightEdge
Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things that interest them. Taken in aggregate, those insights can point…
Research on Vaccines for Higher Education
If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place…
Aligning Content with Intent Webinar – Q&A
We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how…
Use Keyword Gap Analysis To Uncover Competition
Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor…
Monitor Search and Centralize Reporting to Increase Global Agility
The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to…
Search Ranking Factors Are Not Always Applied Equally
Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win…
SEO Rank Checkers: Know Where You Stand in the SERPs
A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time…
Web Log Analysis is Essential to a High-Performing Website
Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages,…
Tie SEO to Business Objectives to Secure Resources and Executive Buy-In
Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO…