The last two weeks have seen several feature releases from Google. In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search…

Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict…

At its international developer conference, Google I/O, in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts…

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together…

Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for…

Latest Google algorithm updates: Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) Core Update (December 2020) Core Update (May 2020) Core Update…

What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users…

Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. In contrast, the first half of January has been…

On Tuesday, January 25 at 11:00 am PST / 2:00 pm EST, BrightEdge is hosting an instructional webinar, SEO Pro Tips for Success in 2022, with useful pointers on SEO…

Judging by efforts both official and experimental, Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own…

At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed…

For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff…

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed…

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates…

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it…

Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar…

In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics –…

What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy…

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a…

Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things that interest them. Taken in aggregate, those insights can point…

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place…

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how…

Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor…

The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to…

Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win…

Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages,…

Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO…