On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa! We’re excited to welcome you at Search Central Live South…

Monday, February 24, 2025 Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we…

Thursday, January 23, 2025 Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search results. Initially introduced as part of the “site hierarchy” feature,…

Thursday, February 13, 2025 We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team…

We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team has organized events in…

Wednesday, January 15, 2025 Leia em Português We’re excited to announce that Search Central Live is returning to São Paulo in 2025. Following our successful events in 2023 and 2024,…

Tuesday, December 31, 2024 It might happen that by the end of this post you’re going to try to decide who wrote this blog post, a large language model (LLM)…

Tuesday, December 24, 2024 Content delivery networks (CDNs) are particularly well suited for decreasing latency of your website and in general keeping web traffic-related headaches away. This is their primary…

Tuesday, December 17, 2024 We just published a new document about faceted navigation best practices, which was originally published as a blog post. This is a summary of some of…

Friday, December 13, 2024 The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over 600 people who attended the…

Thursday, December 12, 2024 To better help you monitor the recent performance of your content, we’re launching the ’24 hours’ view to the SC performance reports and improving the freshness…

Monday, December 9, 2024 Allow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google’s crawling infrastructure supports heuristic caching…

Tuesday, December 3, 2024 You may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One…

Wednesday, November 20, 2024 We invite you to join us for Search Central Live Zurich 2024 on Dec 12, 2024 in the Google office in Zurich! We are looking forward…

Tuesday, November 19, 2024 Earlier this year, as part of our work to fight spam and deliver a great Search experience, we launched a spam policy to combat site reputation…

Monday, October 21, 2024 It’s been over ten years since we initially announced the sitelinks search box in Google Search, and over time, we’ve noticed that usage has dropped. With…

Tuesday, October 15, 2024 Our first two Search Central Live events in Asia this year have been wrapped up and we finished looking back at what we’ve learned and what…

Wednesday, October 9, 2024 When shopping online, feedback from other customers can help shoppers make a decision about where to buy — and store reviews can help give shoppers added…

Monday, September 16, 2024 We’re sharing more information about our new search experiences in South Africa, and how South African platforms can express interest and participate. With these new experiences,…

Friday, August 30, 2024 Over the recent years, AVIF has become one of the most commonly used image formats on the web. We’re happy to announce that AVIF is now…

Tuesday, Aug 27, 2024 As previously announced, Search Central Live is coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we’re very excited! What…

Thursday, August 15, 2024 Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search…

Monday, August 05, 2024 We are excited to announce Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their…

Thursday, July 11, 2024 When shopping, people want to know the total price for the products they’re purchasing. Shipping speed, cost, and return policy are major factors considered by shoppers…

Thursday, June 20, 2024 We’re coming back to Thailand with Search Central Live! As mentioned in our blog post about our APAC plans for SCL, we now have a date…

Tuesday, June 11, 2024 A return policy is a major factor considered by shoppers when buying products online, and so last year we enabled the extraction of structured data return…

Tuesday, June 4, 2024 The Google Search Central LinkedIn channel is (finally) here! If you’re a business owner, SEO professional, or anyone who works on a website, you can now…

Monday, June 3, 2024 We’re embarking on our final last step (that’s the plan!) of our migration to a mobile-first index for Google Search: the small set of sites we’ve…

Wednesday, May 29, 2024 Search Central Live is coming back to the Asia Pacific region, bringing you insights from Google Search, fun networking opportunity, and more! This year we’re aiming…