App deep links: connecting your website and app Stay organized with collections Save and categorize content based on your preferences. Friday, May 2, 2025 Since 2013, Search has recognized the…

Tuesday, April 29, 2025 We’re ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event that will be held in Bangkok, Thailand this year…

The Search Analytics API now supports hourly data Stay organized with collections Save and categorize content based on your preferences. Wednesday, April 9, 2025 A few months ago, we announced…

Robots Refresher: Future-proof Robots Exclusion Protocol Stay organized with collections Save and categorize content based on your preferences. Friday, March 28, 2025 In the previous posts about the Robots Exclusion…

Monday, March 17, 2025 Hello 2025! (Yeah, we know, time flies!) We’ve had some exciting plans in the works for Search Central Live (SCL) Asia Pacific this year, and we’re…

Friday, March 14, 2025 With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further…

Friday, March 7, 2025 A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools…

Wednesday, March 5, 2025 Leer en español We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9! Following successful events…

On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa! We’re excited to welcome you at Search Central Live South…

Monday, February 24, 2025 Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we…

Thursday, January 23, 2025 Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search results. Initially introduced as part of the “site hierarchy” feature,…

Thursday, February 13, 2025 We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team…

We’re excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025. The Google Search team has organized events in…

Wednesday, January 15, 2025 Leia em Português We’re excited to announce that Search Central Live is returning to São Paulo in 2025. Following our successful events in 2023 and 2024,…

Tuesday, December 31, 2024 It might happen that by the end of this post you’re going to try to decide who wrote this blog post, a large language model (LLM)…

Tuesday, December 24, 2024 Content delivery networks (CDNs) are particularly well suited for decreasing latency of your website and in general keeping web traffic-related headaches away. This is their primary…

Tuesday, December 17, 2024 We just published a new document about faceted navigation best practices, which was originally published as a blog post. This is a summary of some of…

Friday, December 13, 2024 The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large thanks to the over 600 people who attended the…

Thursday, December 12, 2024 To better help you monitor the recent performance of your content, we’re launching the ’24 hours’ view to the SC performance reports and improving the freshness…

Monday, December 9, 2024 Allow us to cache, pretty please. As the internet grew over the years, so did how much Google crawls. While Google’s crawling infrastructure supports heuristic caching…

Tuesday, December 3, 2024 You may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One…

Wednesday, November 20, 2024 We invite you to join us for Search Central Live Zurich 2024 on Dec 12, 2024 in the Google office in Zurich! We are looking forward…

Tuesday, November 19, 2024 Earlier this year, as part of our work to fight spam and deliver a great Search experience, we launched a spam policy to combat site reputation…

Monday, October 21, 2024 It’s been over ten years since we initially announced the sitelinks search box in Google Search, and over time, we’ve noticed that usage has dropped. With…

Tuesday, October 15, 2024 Our first two Search Central Live events in Asia this year have been wrapped up and we finished looking back at what we’ve learned and what…

Wednesday, October 9, 2024 When shopping online, feedback from other customers can help shoppers make a decision about where to buy — and store reviews can help give shoppers added…

Monday, September 16, 2024 We’re sharing more information about our new search experiences in South Africa, and how South African platforms can express interest and participate. With these new experiences,…

Friday, August 30, 2024 Over the recent years, AVIF has become one of the most commonly used image formats on the web. We’re happy to announce that AVIF is now…

Tuesday, Aug 27, 2024 As previously announced, Search Central Live is coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we’re very excited! What…