YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility. YouTube will begin counting Shorts views without minimum watch time starting March…

Google says it values the open web, and a current Googler confirmed in a private conversation at the recent Search Central Live in New York that the company, including CEO…

Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision.…

The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites.…

OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images. This…

This week’s Ask an SEO question comes from Mike in Toronto who enquires: “For a small business that wants to sell products online, would you advise me to set up…

This edited extract is from Community Building for Marketers by Areej AbuAli ©2025 and is reproduced with permission from Kogan Page Ltd. There are many different concepts of what a…

We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and volatile SEO world. It’s easy to forget that two big…

Recently, I did the math, and realized I’ve been in the biddable media business (search, social, programmatic, etc.) for over 20 years now. (Shoutout to Didit.com for taking a chance…

LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom profile buttoms. This functionality enables users to schedule meetings…

IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet to integrate AI into their campaigns fully. Here’s a look…

Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Data…

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies…

Anthropic’s AI assistant Claude now searches the web, providing current information with source citations for paid US users. Claude can now search the web for up-to-date information. The feature provides…

Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For…

Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan,…

Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As…

Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not…

For many verticals, Instagram should be an essential part of their digital marketing strategy to help grow their audience and their brand. With over 2 billion monthly active users, Instagram…

Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or…

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications…

This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would you mind teaching us best practices for building author archive…

LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market. To stay competitive, here’s what professionals should focus on. The…

The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary findings that Google has violated the Digital Markets Act (DMA)…

Ready to turn your site into a powerful growth engine in 2025? Watch on-demand as we unpack the strategies top brands use to optimize their sites for better search performance…

When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87…

Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce…

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the…

Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’ event. The event included developments spanning research, wearable technology, and…

Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals…