Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google…

Want to learn how the experts create viral content? We talked to Brian Kearney to learn how on the lastest SEJ Show episode. The post Secrets Of A Viral Content…

Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. Google finished rolling out the October 2023 Core Update. Core…

If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm.…

Google announced a new version of Lighthouse that contains numerous changes to how performance scores are calculated and how they are displayed. The updated Lighthouse changes will begin appearing soon…

Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers…

How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of…

In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its…

WordPress 6.4, releasing on November 7th, is packed with over 100 improvements to site performance which promises to make this release one of the most important ones to get right…

Google has announced several updates coming to the address bar in the Chrome web browser, aiming to help users find websites faster. The improvements will roll out over the next…

This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you…

Organic (search engine optimization) and paid search (or pay-per-click) have enough technical intricacies and strategic aspects to them to start with. Keyword cannibalization is an issue that can make them…

Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think…

X (Formerly Twitter) announced that are testing a new program (called Not A Bot) for blocking bots and spammers that requires new users to pay a subscription of $1/year in…

Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time. Snapchat allows users to embed Lenses, Spotlight, Stories, and…

YouTube has launched over three dozen new features and design updates to enhance the user experience. Now rolling out globally, the changes are designed to give viewers more control and…

AI search is inevitable so it’s vital for SEO to understand everything about it. An interview with Bing’s Fabrice Canel revealed interesting insights about this topic with some takeaways that…

The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other…

Microsoft launched a bug bounty program offering rewards up to $15,000 for finding vulnerabilities in AI systems, aiming to improve AI safety through external security testing. The initial scope of…

Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies…

“SEO is dead!” We hear again, for what seems like the 20th time this year. “No one is using Google anymore, they’re all using TikTok for searches!” “Generative AI in…

YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform…

Dmytro Gerasymenko, the CEO of the popular Ahrefs SEO tool announced that they will not renew about 15% of legacy subscriptions in order to improve service for the majority of…

Are you ready to shake up your agency’s work structure and discover new productivity solutions? Are you looking for ways to boost your team’s work-life balance, while driving performance and…

Jetpack WordPress plugin by Automattic released an updated version that expands on AI-based features and the ability to earn more from email subscriptions. Jetpack WordPress Plugin 12.7 Jetpack is a…

Google is running an experiment that may bring its Discover feed to desktop users. The Discover feed shows recommended content like news, weather, sports scores, and stock prices directly on…

Google has announced it will begin phasing out support for third-party cookies in Chrome by disabling them for 1% of users starting in Q1 2024. This initial deprecation comes ahead…

Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights,…

WordPress announced it was publishing a maintenance and security release that patches multiple vulnerabilities including one that could lead to a full site takeover. Maintenance and Security Release WordPress 6.3.2…

Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources,…