In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often…

Growth, Innovation, and Empowering Online Merchants As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what…

Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think…

As a search engine optimization specialist, you already know the importance of content that answers query intent. But what happens when an internet user doesn’t know what information they need?…

WooCommerce announces a partnership with TikTok that invites all WooCommerce shops owners in the United States to a new program that allows merchants to market directly to TikTok users from…

The rapid development of artificial intelligence is presenting new challenges for writers of all kinds, leading screenwriters, authors, and journalists to respond to the threat of AI. Although generative AI…

OpenAI has announced an update to ChatGPT, allowing users to input custom instructions for ongoing and future conversations. The new feature is rolling out in beta for Plus users, with…

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…

Researchers benchmarked ChatGPT over the course of several months and discovered that the performance levels have degraded. The research paper provides evidence measured on specific tasks. Changes in ChatGPT Performance…

Instagram Threads, the new social media platform on the block, is looking like a strong contender to be adopted as a new SEO hangout. The social media space in the…

This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a…

According to unnamed Apple employees who spoke to Bloomberg, Apple is “secretly” developing an artificial intelligence chatbot, ‘Apple GPT,’ to compete with big tech companies developing large language models (LLMs)…

Twitter is close to officially launching new features that allow Verified Organizations to post job listings to Twitter profiles. Some Verified Organizations have already posted job listings. Screenshot from Twitter,…

The number of messages ChatGPT Plus users can send using the GPT-4 model has increased from 25 to 50 every three hours. We’re doubling the number of messages ChatGPT Plus…

Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools?…

Generative AI is becoming the foundation of more content, leaving many questioning the reliability of their AI detector. In response, several studies have been conducted on the efficacy of AI…

It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community…

Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your…

Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While…

Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy…

Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the…

The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO…

Creating interactive social media content is a great way to understand whether your company’s marketing messages are landing correctly. Social media interaction posts can also be used as an opportunity…

Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think…

In an era where AI is increasingly defining the customer experience, understanding the inner workings of these technologies has never been more crucial, particularly for marketers. A recent Bloomberg report…

A new randomized controlled trial by Harvard and Stanford economists finds that ChatGPT can substantially boost productivity for professionals completing everyday writing tasks. Participants were randomly assigned realistic work simulations…

Brave, a privacy-focused web browser, has come under fire for supposedly selling copyrighted data to train artificial intelligence models. This has sparked debates around the ethical use of data and…

Meta has revealed enhancements to the Facebook video platform intended to streamline making, viewing, and engaging with videos. The platform update incorporates aspects of Reels, Meta’s short video feature, into…

Wix releases details of their AI Site Generator which can generate a complete website, including text, images and unique site design. Subsequent editing and customization is handled with more AI-based…

Google’s Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Martin offers quick insights into…