SEO news from around the world
Ultimate Member WordPress plugin vulnerability, with over 200,000 active installations is being actively exploited on unpatched WordPress sites. The vulnerability is said to require trivial effort to bypass security filters.…
OpenAI, the company that created ChatGPT, is facing a lawsuit claiming that OpenAI used copyrighted books without permission to train its AI systems. The lawsuit was filed in federal court…
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google says it will use…
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching…
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to…
A non-profit professional organization, Paid Search Association (PSA), hosted an “AMA” event with Google Ads liaison Ginny Marvin. The session via Slack allowed PSA members to ask Marvin anything related…
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we…
Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of…
OpenAI experienced several outages, including elevated error rates affecting Files and Fine-tuned model creation and the ChatGPT login becoming unavailable for logged-out users, including Plus subscribers. Screenshot from OpenAI, June…
Google announced its decision to remove links to Canadian news from its Search, News, and Discover products in response to Canada’s recently enacted Bill C-18. Unfortunately, we’ve made the difficult…
In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s…
As Google continues the countdown to deprecate Universal Analytics properties in less than 24 hours on July 1, Google Analytics users have little hope that there will be a reprieve.…
In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility,…
Microsoft is working to improve the online shopping experience for customers by making it less complicated. Online shoppers encounter pain points such as finding valid deals, determining which product reviews…
You may be surprised to learn that conversational intelligence and AI have actually been around for many years. From Facebook’s (now Meta) introduction of Messenger in 2016 to the evolution…
Having an online presence is no longer an option; it’s a necessity. From small businesses to huge multinational companies, online visibility has a big impact on the success of a…
As of July 1, the official sunset of Universal Analytics (UA) will be upon us – but are you ready? Has your business started making the switch to Google Analytics…
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. Microsoft Advertising is updating its policies to strengthen…
Repeat customers are often deemed loyal customers. But should you pay for their loyalty? I’ve been in the search marketing space for more than 18 years. Most things in this…
New findings reported by The Wall Street Journal reveal that approximately 80% of the ads YouTube serves across the web have breached its own terms of service, making them subject…
Today, Google Ads Liaison Ginny Marvin announced that Accelerated Mobile Pages (AMP) support is now available for all websites in Google Analytics 4 (GA4). Marvin stated, “Today, we’re rolling out…
With a total of 580 ChatGPT plugins, OpenAI aims to bring the total in the plugin store to 1,000. We just zoomed past 500 ChatGPT plugins. Next up, 1000! 🚀…
In the wake of recent Reddit blackouts, top executives at Google have reportedly acknowledged user discontent with the current search experience. In response, Google is taking action to improve its…
Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an…
In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as…
Google Perspectives, a search filter unveiled at Google I/O that displays content with viewpoints about your query is now available on mobile. Our Perspectives filter is now available on mobile…
Google’s Search Relations team discussed the limited functionality of the “site:” operator on a recent podcast episode. The team engaged in an insightful discussion on the tool commonly employed by…
As digital marketing continues to evolve, businesses are constantly looking for innovative ways to stay ahead of the competition. The emergence of AI-powered tools like ChatGPT has revolutionized the marketing…
Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s homepage may not be indexed on their latest episode of…
Thanks to the continuous growth of the ChatGPT plugin store, there are always new ways to utilize ChatGPT and AI at work. But how do you get the most out…