Since its launch in 2010, Instagram has grown into one of the largest social media platforms for sharing photos and videos. Over 1 billion people across all demographics around the…

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. Google Ads’ Liaison Ginny Marvin announces video creation is now available…

There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel…

A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting privacy and budget pressures.…

Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest…

Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. This update to Instagram maps makes it possible to find popular establishments…

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important…

Every digital marketing strategy relies on a number of elements to ensure its success. For a holistic campaign, you’ll need to consider how you’ll approach email marketing, paid search, social…

When it comes to your small business, are you comfortable with taking risks? Have you ever experienced the thrill of successfully trying new marketing channels because of your competition? Maybe…

YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. Now, if you receive a copyright claim that results…

Google updated the Search Central guidelines for controlling how it displays title tags in search. The update didn’t change the guidance itself, but it did make it substantially more straightforward…

You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes,…

YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. This launch makes it possible for…

As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two…

When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads, more page views –…

Instagram announced a new “Payments in Chat” feature today via Meta’s Newsroom. This will allow consumers to purchase directly from qualified small businesses’ direct messages on social media. This addition…

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. Delivering relevant ads to customers at scale is prohibitively…

These days, the humble image search is not so humble anymore. You can find almost any kind of image imaginable with the tools waiting at your fingertips. Need a high-quality,…

Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. Launched in June, Snaphchat+ is a paid offering that allows people to…

For content marketers, it is the best of times, it is the worst of times. They know that creating top-quality content will fuel their success, but finding talented writers seems…

When your ecommerce sales need a boost, it can be difficult to know where you should focus, what to change, and how an optimized site should function. Below is a…

As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next…

If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you have to show it. Your…

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never…

Is blogging still relevant? The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result,…

Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. Ginny Marvin, Google’s Ads Liaison,…

The SEO field has no shortage of acronyms. From SEO, to FID, to FCP (First Contentful Paint), to INP – these are some of the more common acronyms you will…

Today, at 10:50 a.m Eastern time, Google confirms there’s an ongoing indexing issue affecting a large number of sites. The cause of the issue is unknown at this time. Google…

Do you need insight into your Twitter engagement? Twitter Analytics allows you to dive into the data behind your top Tweets, audience growth, and conversations. Continue reading to find out…

There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably dates back even further…