In 2021, China surpassed one billion internet users, making it the biggest online market in the world. But as global businesses seek to gain a foothold in this rapidly growing…

Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their…

As marketers, we’re tasked to create awareness, demand, and authority for the brands we represent. We want users to think we’re the best in the business. Some common ways we…

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify areas for improvement before…

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the…

Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. This question is addressed in the latest installment…

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. A product manager at YouTube clears up misunderstandings about who reviews an appeal,…

Knowing how visitors are engaging with your website can provide your brand with invaluable insights. Are users finding what they’re looking for right away? Where and what are they clicking?…

WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally. WordPress 6.0.1 Maintenance Release WordPress periodically releases…

Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which…

Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to…

Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content. It’s not guaranteed…

Google releases one or two changes to its algorithms daily; most of them are not noticeable. And a few times a year, Google will officially announce a “core update.” A…

Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential…

Google is adding a new report to Search Console that will help you understand how your videos perform in search results. Previewed in May at Google I/O, the Video Indexing…

Twitter allows people to untag themselves from tweets with a new feature called unmentioning. Unmentioning allows people to remove themselves from a conversation they don’t want to be associated with.…

According to the Wall Street Journal, Google has proposed separating parts of its ad-tech business to prevent an antitrust lawsuit by the U.S. Justice Department. Google proposes restructuring the company’s…

Google’s John Mueller answered whether it’s okay to delete a disavow file since Google is so good at not counting the average junk links that sites acquire typically, through no…

There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts.…

There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel…

Do the teams within your company effectively communicate when it comes to SEO? Does it seem as if they are working on their own island? As the digital landscape continues…

Search engine optimization is complex. Between changes to search algorithms, new keywords, and strategic changes made by competitors, the field is in a constant state of flux. If you’re like…

Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023…

Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index and it’s no longer a “hot”…

One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t…

Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission (SEC) submitted on Friday. Musk’s…

Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first…

These days, image search engines are more advanced than ever. No matter what kind of image you want to find, chances are, with the right keywords, search filters, and tools,…

Crawling enterprise sites has all the complexities of any normal crawl plus several additional factors that need to be considered before beginning the crawl. The following approaches show how to…

As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next…