As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…

Researchers benchmarked ChatGPT over the course of several months and discovered that the performance levels have degraded. The research paper provides evidence measured on specific tasks. Changes in ChatGPT Performance…

Instagram Threads, the new social media platform on the block, is looking like a strong contender to be adopted as a new SEO hangout. The social media space in the…

This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a…

According to unnamed Apple employees who spoke to Bloomberg, Apple is “secretly” developing an artificial intelligence chatbot, ‘Apple GPT,’ to compete with big tech companies developing large language models (LLMs)…

Twitter is close to officially launching new features that allow Verified Organizations to post job listings to Twitter profiles. Some Verified Organizations have already posted job listings. Screenshot from Twitter,…

The number of messages ChatGPT Plus users can send using the GPT-4 model has increased from 25 to 50 every three hours. We’re doubling the number of messages ChatGPT Plus…

Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools?…

Generative AI is becoming the foundation of more content, leaving many questioning the reliability of their AI detector. In response, several studies have been conducted on the efficacy of AI…

It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community…

Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your…

Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While…

Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy…

Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the…

The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO…

Creating interactive social media content is a great way to understand whether your company’s marketing messages are landing correctly. Social media interaction posts can also be used as an opportunity…

Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think…

In an era where AI is increasingly defining the customer experience, understanding the inner workings of these technologies has never been more crucial, particularly for marketers. A recent Bloomberg report…

A new randomized controlled trial by Harvard and Stanford economists finds that ChatGPT can substantially boost productivity for professionals completing everyday writing tasks. Participants were randomly assigned realistic work simulations…

Brave, a privacy-focused web browser, has come under fire for supposedly selling copyrighted data to train artificial intelligence models. This has sparked debates around the ethical use of data and…

Meta has revealed enhancements to the Facebook video platform intended to streamline making, viewing, and engaging with videos. The platform update incorporates aspects of Reels, Meta’s short video feature, into…

Wix releases details of their AI Site Generator which can generate a complete website, including text, images and unique site design. Subsequent editing and customization is handled with more AI-based…

Google’s Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Martin offers quick insights into…

Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting? Want to know what content cannibalization could be costing you and how you can combat…

Embracing the Future of Social Media Marketing How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all…

ByteDance, the parent company, has released its popular video editing software CapCut as a plugin for ChatGPT users. The new plugin leverages generative AI to create everything you need for…

WordPress announced that 6.3, scheduled for release in August 2023, will help websites attain better Core Web Vitals SEO scores, particularly with regard to Largest Contentful Paint (LCP). While page…

There’s no denying it: Social media has become an integral part of our lives. Whether for business or pleasure, many of us use social media in some regard every day.…

OpenAI CEO Sam Altman responded to a request by the Federal Trade Commission as part of an investigation to determine if the company “engaged in unfair or deceptive” practices relating…

ChatGPT, the viral conversational AI chatbot created by OpenAI, appears to be losing some of its initial luster and appeal. After rocketing to immense popularity following its launch late last…