AI search is reshaping buyer discovery. Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines. If your brand isn’t showing up, you’re losing leads and…

New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each AI search platform is interpreting…

Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you can’t get dev resources?” In…

For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many…

The United States Patent and Trademark Office has rejected the WordPress Foundation’s applications for trademarks on the phrases “Managed WordPress” and “Hosted WordPress.” But WordPress isn’t walking away just yet.…

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional keyword-driven…

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing,…

Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will be crawled right away. A…

LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or search engines. A new LinkedIn study finds that 43% turn…

A post on LinkedIn called attention to Perplexity’s content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic…

Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO…

Over the years, I’ve worked with numerous companies that engaged me to create world-class Search organizations and win the global search game, only to block the majority of the initiatives…

Google says it’s actively working to surface more source links inside AI Mode. Robby Stein, VP of Product for Google Search, outlined changes designed to make links more visible. Stein…

This edited excerpt is from Ethical AI in Marketing by Nicole Alexander ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Recent research highlights intriguing paradoxes in…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! More data shows ChatGPT isn’t taking market share away from Google. Instead, it’s expanding the range of use…

This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad,…

Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August 26 and applies worldwide. Expect…

Perplexity announced Comet Plus, a monthly subscription that pays participating publishers when people read their work and when AI systems use it to answer questions. The company says subscriber payments…

Brave published details about a security issue with Comet, Perplexity’s AI browser, that enables an attacker to inject a prompt into the browser and gain access to data in other…

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the definitive means…

Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages. While those elements are…

A non-profit organization that is supported by Cloudflare, GitHub, and other organizations has open-sourced domain names, making them available with no catches or hidden fees. The sponsor of the free…

Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as the following may arise: Is bidding on your competitors ethical?…

Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected WordPress websites from common vulnerability threats and attack vectors. The research showed…

This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience: “I keep hearing that TikTok is a better platform for…

Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles. Those things still matter. But…

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a…

Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge will replace several different trust signals that advertisers and consumers…

Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. What’s New Booking Reservations AI Mode…

A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or incorrect security validation that enables an unauthenticated attacker to launch…