In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on concerning…

This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how…

Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice…

In a thread on Reddit, a user recently asked for advice on landing a job at a big tech company like Google. Google’s Search Advocate, John Mueller, who has been…

Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window…

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This…

A Candid Conversation On The Latest Trends, Industry News, And More When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends…

Microsoft Germany CTO, Andreas Braun, confirmed that GPT-4 is coming within a week of March 9, 2023 and that it will be multimodal. Multimodal AI means that it will be…

YouTube provides a built-in analytics platform to help you understand your channel’s performance. If you’re used to Google Analytics, YouTube Analytics is a lot easier to use and understand. But…

Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content…

Keeping track of the latest industry news is hard to do. Enter: the SEJ Sum-Up. Every Friday, we condense the top stories you need to know – from search to…

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay…

How does Google Search Console use product schema markup? Does semantic HTML make it easier for search engines to understand your website? Competition is fierce, and you need every easy…

Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled…

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations.…

Wish you could get the best of both worlds – lower cost-per-click (CPC) and more high-quality leads? Wondering how to make the most of your 2023 paid marketing budget? One…

TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series…

Google has introduced a new feature that will make creating and activating campaign audiences in Google Ads easier. With this new update, you can access the Google Analytics 4 (GA4)…

Google is bringing its updated mobile search results design to desktop, the company announced today. The new layout will help users quickly identify websites in search results and ads. What’s…

DuckDuckGo, the privacy-focused search engine, has unveiled DuckAssist, a new feature that generates natural language answers to search queries using Wikipedia. This marks the first in a series of AI-assisted…

The United States Government National Vulnerability Database (NVD) published an advisory about a vulnerability discovered in the WP Statistics WordPress plugin that affects up to 600,000 active installations. The vulnerability…

Being a member and supporter of the Women in Tech SEO community, SE Ranking – which is an all-in-one, comprehensive SEO toolkit – is on a mission to make SEO…

TikTok, the Chinese-owned social media app, could be banned in the United States following the introduction of a new bill by a bipartisan group of senators. The Restricting the Emergence…

YouTube is making immediate changes to its ad policy, allowing creators to monetize content that contains a moderate amount of profanity. The update, effective March 7, comes after creators raised…

The United States National Vulnerability Database published an advisory of an XSS vulnerability affecting the popular Metform Elementor Contact Form Builder, which exposes over 200,000 active installs to the vulnerability.…

Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when searches for “book a…

Microsoft is announcing local search ads for Bing, a new ad experience that can help businesses enhance local visibility and stand out from competitors. Additionally, Microsoft is rolling out several…

If you run a SaaS company and are looking to get into SEO as a growth strategy, it may seem on the surface that SaaS SEO is no different than…

Mark Zuckerberg, CEO of Meta Platforms, announced the creation of a top-level product group that will focus on turbocharging Meta products with generative AI. AI teams from across the company…

LinkedIn is launching collaborative articles, a new feature that uses AI-powered prompts to encourage users to share knowledge and insights on various topics. Collaborative articles have the potential to generate…