I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…

Maximizing ROI Through Effective Social Advertising Strategies Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it’s easy to…

Google has announced an upgrade to its conversational chatbot, Bard. By incorporating advancements from the company’s Pathways Language Model (PaLM), Bard’s mathematical and logical capabilities have been significantly improved. Jack…

CNBC reports that Google is reorganizing the management hierarchy within its virtual assistant division—Assistant—to concentrate on Bard. Last week, Google introduced Bard, its ChatGPT competitor, to the public as an…

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images…

Many charities and nonprofits with tight budgets don’t consider digital marketing. It takes a lot of time and money, and you might consider your efforts “too local” to investigate the…

IndexNow and AI are changing the face of SEO. What do you need to know about it? How do you prepare? Fabrice Canel, Principal Program Manager for Microsoft Bing, will…

Microsoft has announced plans to introduce ads within the AI-powered Bing chat experience. This is a significant move, as Bing chat has been an ad-free platform up until now. In…

WordPress is the most popular content management system (CMS) in the world, with a market share of more than 60%. A big support community and a number of available free…

Whether you are in-house, a freelancer, or at an agency, sooner or later, someone will want to see a dashboard report that shows how the SEO program is doing. And…

The founders of Yoast SEO plugin announced an investment in a WordPress accessibility plugin that scans and reports on accessibility issues and makes it easy to troubleshoot entire websites. Equalize…

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the…

In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic. The timing of this…

Google has announced a series of measures to provide up-to-date and actionable information to help people and cities cope with rising temperatures due to climate change. These initiatives include new…

Google Ads is introducing a significant change by moving from the previous method of importing the last non-direct click from Google Analytics 4 (GA4) to Google Ads. Now, Google is…

Microsoft has launched a new advertising pilot program allowing businesses authorized to provide select government services to use Microsoft Ads to reach customers. This creates new marketing opportunities for many…

This post was sponsored by Iconosquare. The opinions expressed in this article are the sponsor’s own. Does social media management sometimes feel like 15 jobs rolled into one? We know,…

With the rapid onset of generative AI chatbots, you may wonder which is best for your needs. With the recent release of Google Bard, we decided to test it against…

Google is improving how it helps searchers evaluate information and discover different viewpoints. Finding accurate and reliable information can be daunting as the internet grows and evolves. In response to…

Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and ecommerce has been strong…

Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code into…

Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours,…

Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two…

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. Google’s policy enforcement date is postponed to May 24, 2023,…

Google is rolling out updates to Discovery ads to help brands excel on the platform’s most engaging ad surfaces. As consumers increasingly shop across multiple online touchpoints, over half use…

Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize…

Open Source GPT Chat took another step forward with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is…

Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available globally.…

Automattic, publishers of the WooCommerce plugin, announced the discovery and patch of a critical vulnerability in the WooCommerce Payments plugin. The vulnerability allows an attacker to gain Administrator level credentials…

Today’s Ask An SEO question comes from Neethu, who asks: My website is almost 20 years old. There are lots of content. Many of them are not performing well. How…