The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a magical snowman. According to research by DAIVID, the ad inspired…

Matt Mullenweg accused Inc Magazine of distorting an interview with him, publishing verifiably fake facts and quoting people who lacked credibility. Mullenweg posted compelling examples of how the Inc magazine…

Matt Mullenweg announced the abrupt pause in services offered by WordPress.org, affecting plugin submissions, reviews, theme submissions, and additions to the photo directory. He offers to keep providing these services…

Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting…

A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The…

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking…

Today’s Ask an SEO question comes from Roy in Dinajpur: “My website URL still position No. 15. How can increase to No. 3 or 4?” Great question, and likely one…

Search marketing is undergoing dramatic changes, with many debating whether SEO is on its way out as AI Search rises in popularity. What follows is a candid assessment of what…

This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are…

OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging system. The new services allow users to talk to and message ChatGPT…

While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad.…

A lasting relationship with an enterprise client is good for business. It gives you authority, it gives your staff exposure to how large organizations work, and there should be a…

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Which hosting service is best for agencies? How do I uncover what will be…

A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing…

Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs…

In just two years, ChatGPT has managed to do something no company has done in the last 20 years: present a viable challenge to Google. There’s evidence that people are…

Google has updated its Generative AI Prohibited Use Policy to clarify the proper use of its generative AI products and services. The update simplifies the language, and lists prohibited behaviors…

Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What started as a blog post in 2014 is now official…

It’s the time of the year! I can write about myself again without feeling guilty ;-). Over the last few years, I’ve made it a habit to share how the…

Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized that AI is not just an evolution of technology, it’s about shaping…

OpenAI has updated ChatGPT to make web search available to all registered users. The update also includes voice search and maps integration. With voice search, you can ask questions about…

WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s the WordPress plugins that really add the functionality and versatility…

Google’s Developer Advocate, Martin Splitt, warns website owners to be cautious of traffic that appears to come from Googlebot. Many requests pretending to be Googlebot are actually from third-party scrapers.…

This year continued with the same theme as the year before – a bombardment of updates and rapid developments in AI. AI Overviews were introduced in May, which then saw…

WP Engine regained control of their Advanced Custom Forms plugin and login access to WordPress.org. Matt Mullenweg responded by expressing that he is “disgusted and sickened.” Mullenweg tweeted about how…

WordPress has held the dominant share of the content management systems (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to…

When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in…

AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in a long time, probably the most impactful since the mass adoption of…

Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring. Google Search Console now shows performance data from the last 24 hours with minimal…

Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two weeks. The news comes just a week after Google finished…