Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance of tracking those changes. There has been long-standing hesitation around…

The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies will dominate and that 95 percent of the startups will…

Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it didn’t feel disruptive, indicating that the changes may have been…

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show…

I was asked recently to take a closer look at the data for a website in Google Analytics 4 (GA4). This was for “Measurement Queen” Katie Delahaye Paine, a pioneer…

Brave Search and Amazon Web Services (AWS) announced the availability of the Brave Search API in the new AI Agents and Tools category of the AWS Marketplace. AI Agents And…

Perplexity has launched a web browser, Comet, offering users a look at how the company is evolving beyond AI search. While Comet shares familiar traits with Chrome, it introduces a…

OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of…

In a recent installment of SEO Office Hours, Google’s John Mueller offered guidance on how to keep unwanted pages out of search results and addressed a common source of confusion…

A former Google Search engineer is betting on the end of traditional SEO, and building tools to help marketers prepare for what comes next. Andrew Yan, who left Google’s search…

Average position has been a cornerstone metric in SEO reporting for years. It provides a simple, at-a-glance sense of where a site typically ranks in Google’s search results. That sense…

I recently saw Stephen Kenwright speak at a small Sistrix event in Leeds about strategies for exploiting Google’s brand bias, and a lot of what he said still feels as…

Someone asked if showing different content to logged-out users than to logged-in users and to Google via structured data is okay. John’s answer was unequivocal. This is the question that…

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews,…

Google has rolled out a new comparison feature in Search Console, letting you analyze hourly performance data against two baselines: the previous 24 hours and the same day one week…

Cloudflare released their 2025 Q2 DDoS Threat Report, which names the top ten sources of DDoS attacks and cites businesses targeting competitors as the largest source of DDoS attacks, according…

Wix adds support for Generative Engine Optimization (GEO) with new AI visibility tool called The AI Visibility Overview, available to users with a Wix Business Manager account in English, with…

Google is rolling out two enhancements to AI Mode in Labs: Gemini 2.5 Pro and Deep Search. These capabilities are exclusive to users subscribed to Google’s AI Pro and AI…

Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather pricing and availability details. The feature, rolling out to all…

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, without a clear…

Google Search Console Core Web Vitals (CWV) reporting for mobile is experiencing a dip that is confirmed to be related to the Chrome User Experience Report (CrUX). Search Console CWV…

WordPress released a maintenance update that contains twenty changes to the core and fixes fifteen issues in the Gutenberg block editor. WordPress also announced that it is dropping security support…

Wordfence published an advisory on the WordPress Malcure Malware Scanner plugin, which was discovered to have a vulnerability rated at a severity level of 8.1. At the time of publishing,…

Anthropic announced a new Financial Analysis Solution powered by its Claude 4 and Claude Code models. This is Anthropic’s first foray into a major vertical-focused platform, signaling a shift toward…

Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands…

Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals to identify when they’re working with incomplete or still-processing data.…

This week’s Ask An SEO question is from someone who would like to know why their content is no longer “good” or “helpful.” The person is curious why they no…

Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem…

WordPress security company Patchstack published an advisory about a serious vulnerability in Gravity Forms caused by a supply chain attack. Gravity Forms responded immediately and released an update to fix…

Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major platform policy update in days following YouTube’s similar announcement about…