SEO news from around the world
Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because…
In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of…
A search marketer named Lars Lofgren felt exasperated by the avalanche of spam hitting Reddit and decided to expose the tricks that spammers are using to exploit Google’s preference for…
No Instagram strategy is complete without carousels. Why? Because they’re powerful storytelling tools that generate outsized engagement among Instagram audiences. But how do you make carousels effective? Creating engaging carousels…
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical…
Up to 5 million installations of the LiteSpeed Cache WordPress plugin are vulnerable to an exploit that allows hackers to gain administrator rights and upload malicious files and plugins The…
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and Perplexity. What is SearchGPT? SearchGPT…
Digital marketing is hard. The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer…
You’re now ready to get your affiliate program in motion! Before you do, there are pitfalls to avoid and situations you’re going to run into. In this final section of…
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as…
Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update,…
Duda announced a partnership with ActiveCampaign, a marketing automation and CRM company. The partnership allows agencies to bring marketing automation to their client sites to help boost sales and customer…
Want to boost your business-to-business marketing and drive more revenue? Check out our upcoming webinar on unlocking new revenue growth with holistic and comprehensive B2B marketing strategies. It will show…
Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact…
In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re…
In the August edition of Google’s SEO office-hours Q&A video, John Mueller, Senior Search Analyst at Google, tackled a unique question about domain expiration and Search Console data. The question…
Google recently rolled out two changes that affected website rankings: the August 2024 core update and a fix for a separate ranking problem. These happened around the same time, making…
Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages have remained paramount. Users continue to demand quick and seamless online interactions,…
Google quietly added a new bot to their crawler documentation that crawls on behalf of commercial clients of their Vertex AI product. It appears that the new crawler may only…
Google’s Gary Illyes recently highlighted a recurring SEO problem on LinkedIn, echoing concerns he’d previously voiced on a Google podcast. The issue? URL parameters cause search engines difficulties when they’re…
Meta is rolling out ad platform upgrades for Facebook and Instagram. The updates, coming in the next few months, focus on boosting performance and customization through AI-powered campaign optimization. New…
Google explains ‘not indexed’ status, advises improving content quality and server performance to enhance visibility in search results. Google advises patience for newly discovered pages. Improve content quality to increase…
Image Credit: Lyna ™ Strategy is the most misunderstood topic in the SEO world and likely the most impactful one. Just search for “SEO strategy” and notice that almost every…
Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, trusted…
This post was sponsored by SERPs. The opinions expressed in this article are the sponsor’s own. Providing SEO services to businesses with numerous locations can be challenging without a refined…
Google’s John Mueller explained on Reddit how to remove unwanted content from search results. This came up when someone asked about getting rid of an old article about their arrest…
Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and keeping up is…
On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. While off-page factors like backlinks and brand signals are critical, optimizing…
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these…
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display…