Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words,…

A cookieless world: What will this major shakeup do for your business or clients? What impact will this hit to digital advertising have on lead quality from your paid marketing…

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving…

As buyer behavior continues to shift throughout the pandemic, Google Ads has committed to a better experience for its users. Google Ads announced its top three priorities for 2022: automation,…

YouTube creators can now optimize educational videos with additional metadata that will be displayed in search results in the future. This update was announced during YouTube’s weekly news roundup that…

Every week, digital advertisers far and wide come together on Twitter to discuss relevant PPC topics. This week’s topic was all about Google’s new Performance Max campaign type. A recap…

Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology. Today, Conductor has entered into a definitive…

There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget. After all, SEO is…

Could the power of search intent be used for more than just driving traffic to your site? Search intent can tell you how people are searching on Google, but it…

Now that you have a sense of the oasis we’ve built for agencies let’s dive in. Simplify Onboarding Onboarding new PPC accounts is complex, especially when migrating or launching multiple…

In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future. Zuckerberg shared the changes to…

Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a…

My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating…

In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience?…

Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market.…

Adobe announced a critical vulnerability affecting Adobe Commerce and Magento Open Source. Adobe Commerce merchants have been attacked and the exploitation of the vulnerability is in the wild right now.…

Is your business going to show up when local customers start searching? Does your listing stand out from your competitors? People searching for a local business online are usually ready…

Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Per Google’s research, ad extensions give users…

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims to identify TikTok’s role…

John Mueller was asked if the search results are stacked against small sites, creating a situation that gives an advantage to large companies. Mueller acknowledged that big companies are hard…

The About Us page of your website is an essential source of information for all who want to know more about your business. About Us pages are where you showcase…

We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022, the answer lies within…

Premiering a video on Facebook allows your business to enter the world of live streaming without the pressure of broadcasting live footage. You get the same enhanced visibility that comes…

At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a…

Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history. As smartphones became more ubiquitous, mobile…

In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots. But how much…

Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes on social media, it’s…

With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles,…

Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads 360 experience helps enterprise…

You may have run across the W3C in your web development and SEO travels. The W3C is the World Wide Web Consortium, and it was founded by the creator of…