Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the need for constant crawling, they acknowledged there a ways to encourage Googlebot…

The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…

Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity. However, with the proliferation of AI assistants…

Gary Illyes, Analyst at Google, has highlighted a major issue for crawlers: URL parameters. During a recent episode of Google’s Search Off The Record podcast, Illyes explained how parameters can…

Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. Googlebot collects links rather than following them in real-time. Gary Illyes shared this information in Google’s…

In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to…

For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple…

Jetpack announced a free WordPress writing tool called Write Brief With AI that improves the clarity and conciseness of content. The AI writing assistant is based on an internal tool…

Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that the company will now…

During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform. Though details remain limited, this feature could enhance content…

Running and maintaining global websites is not an easy task. The good news is there are new AI tool solutions available that ease some of the work that goes into…

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main…

Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your…

How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest…

OpenAI has decided against implementing text watermarking for ChatGPT-generated content despite having the technology ready for nearly a year. This decision, reported by The Wall Street Journal and confirmed in…

A federal judge has ruled that Google violated U.S. antitrust law by illegally maintaining monopolies in the markets for general search services and general search text advertising. Judge Amit P.…

Google unveils new Search Console feature offering personalized SEO recommendation to simplify website optimization. Google launched a new “recommendations” feature in Search Console. It provides personalized SEO suggestions based on…

Getting Google Ads Certified is a great way to demonstrate a baseline learning effort and level of exposure to PPC and managing Google Ads. Whether you’re coming out of school,…

Throughout every technological change, the one constant always seems to be people calling for the death of SEO and search engines. While pundits have been quick to call for the…

Research shows that name-dropping AI in marketing copy might backfire, lowering consumer trust and purchase intent. A WSU-led study published in the Journal of Hospitality Marketing & Management found that…

According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain…

Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic research and debugging issues with search rankings. The video was hosted by…

Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. Google updated its algorithm to combat explicit deepfakes. Content removal…

Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to…

Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only…

Google’s Gary Illyes confirmed a common observation that robots.txt has limited control over unauthorized access by crawlers. Gary then offered an overview of access controls that all SEOs and website…

Google has released an update to its Publisher Tag Ads Library, introducing a new feature to improve Interaction to Next Paint (INP) scores. The update focuses on yielding during out-of-viewport…

Google’s Communications team recently took to X to clarify its Search Autocomplete feature following user complaints and misconceptions. Autocomplete’s Purpose & Functionality Addressing claims of search term censorship Google stated:…

Google Ads is currently experiencing a widespread outage that has affected several components of its platform. The incident, which began on August 1, 2024, at 15:27 UTC, has left many…

Google has announced three features for its Chrome browser, which will roll out in the coming weeks. These additions, incorporating Google’s AI and Gemini models, offer new ways to interact…