The How AI Search Can Drive Sales & Boost Conversions webinar, presented recently by Bartosz Góralewicz, touched on something that I think every marketer needs to understand about how people…

Google updates Gemini 2.5 Flash with clearer step-by-step help, more structured responses, and stronger image understanding, now live in the Gemini app. Gemini 2.5 Flash adds step-by-step guidance aimed at…

Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but…

Marketing professionals face one of the highest levels of potential AI disruption across all occupations, with 69% of marketing job skills positioned for transformation by generative AI, according to new…

ChatGPT adoption is accelerating at a scale rarely seen in technology. By mid-2025, around 700 million people worldwide were using it every week, sending 18 billion messages, which is roughly…

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect…

Google has rolled out Search Live in English in the United States, bringing real-time, camera-aware conversations to the Google app on Android and iOS. You can tap the new Live…

SISTRIX reports that ChatGPT is triggering live web searches far less often for people who use the app without logging in. In daily spot-checks over the last two weeks, the…

London-headquartered corporate domain management company Com Laude announced the acquisition of its competitor, MarkMonitor, previously one of the holdings of Newfold Digital. Newfold Digital Simplifies Portfolio Newfold Digital owns many…

Six months ago, you could spot AI-generated text by its polished grammar, rigid essay structure, suspicious fondness for em dashes – and, of course, the inevitable emoji bullets (🔥🚀✨). The…

Despite years of digital transformation talk, too many CEOs and CFOs still treat the corporate website as a necessary marketing expense, a sunk cost with limited upside. I have far…

Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that…

This post was sponsored by Semji. The opinions expressed in this article are the sponsor’s own. For three decades, SEO has been the cornerstone of digital visibility. Keywords, backlinks, and…

A new Pew Research Center survey reveals a gap between people’s desire to know when AI is used in content and their confidence in being able to identify it. Seventy-six…

Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era,…

A new analysis from Search Atlas quantifies the interaction between proximity and reviews in local rankings. Proximity drives visibility overall, while review signals become stronger differentiators in the highest positions.…

Google Ads in 2025 looks nothing like it did in 2019. What used to be a hands-on, keyword-driven platform is now powered by AI and machine learning. From bidding strategies…

Many popular WordPress SEO plugins and content management platforms offer the ability to generate LLMs.txt for the purpose of improving visibility in AI search platforms. With so many popular SEO…

This post was sponsored by AdRoll. The opinions expressed in this article are the sponsor’s own. Text‑heavy AI Overviews blocking your brand? The “People Also Ask” that you could scroll…

Google says the August 2025 spam update has finished rolling out worldwide. The rollout ran from August 26 to September 22, and applied globally in all languages. Early third-party data…

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads,…

For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users on the other. This outdated…

Google’s John Mueller answered a question about a situation where multiple pages were ranking for the same search queries. Mueller affirmed the importance of reducing unnecessary duplication but also downplayed…

An internal dispute within the WordPress core contributor team spilled into the open, causing major confusion among people outside the organization. The friction began with a post from more than…

Google returns to court on Monday for the remedies phase of the Department of Justice’s ad-tech antitrust case, where the government is asking the judge to order a divestiture of…

Digital marketers are providing more evidence that Google’s disabling of the num=100 search parameter correlates exactly with changes in Google Search Console impression rates. What looked like reliable data may,…

The next SEO For Paws will be held on Sept. 25, 2025. The live stream features a stellar speaker list that includes some of the industry’s best SEO professionals and…

Google is rolling out AI Mode to the address bar in Chrome for U.S. users. This move is part of a series of AI updates, including Gemini in Chrome, page-aware…

Google is expanding its store widget program into three eligibility-based tiers that you can embed on your site to display ratings, policies, and reviews, helping customers make informed decisions. Google…

Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and this isn’t a guide for anyone to try. I’ve…