SEO news from around the world
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. …
YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share…
The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you…
Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the chance to leverage unparalleled audience targeting capabilities. Currently, the platform…
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar.…
Building a successful agency can be tricky. Especially these days. Ever wonder how other agencies did it? Jon Ball and Page One Power are pulling back the curtain to reveal…
LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to…
Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 4, 2023. Optimizing for INP…
Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity,…
A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same…
2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes…
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case…
Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language…
The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social…
Google completely revamped their SEO Starter Guide in a way that shows five ways to create a focused webpage that inspires trust and a positive user experience. 1. Topic-Rich Links…
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a…
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with…
I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar.…
Google investigating indexing delays affecting some sites since Monday night, working to identify and resolve root cause. Google confirmed an indexing issue affecting some websites. The issue started…
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls…
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and…
Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like…
There’s been a lot of speculation of what Navboost is but to my knowledge nobody has pinpointed an adequate patent that could be the original Navboost patent. This patent from…
A significant vulnerability has been patched in the Website Builder by SeedProd that has over 900,000 installations. This vulnerability, present in versions up to and including 6.15.21, poses a risk…
YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an…
Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when…
This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user…
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He…
Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher.…
WordPress announced a security release version 6.4.3 as a response to two vulnerabilities discovered in WordPress plus 21 bug fixes. PHP File Upload Bypass The first patch is for a…