Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the…

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage…

Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous…

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad…

The U.S. Department of Justice (DOJ) has proposed that Google sell its Chrome web browser and possibly the Android mobile operating system. This suggestion is part of a larger effort…

One of the biggest challenges in enterprise SEO is getting buy-in from the wider C-suite. Typically, the CMO will sign off on your vendor engagement, having been involved in the…

Wix announced it is rolling out an AI-based tool that simplifies the site planning and visualization step, dramatically compressing the time from planning to site rollout. The new tool enables…

YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for…

In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through…

LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also identifies the most in-demand marketing roles across…

Microsoft announced an update to GraphRAG that improves AI search engines’ ability to provide specific and comprehensive answers while using less resources. This update speeds up LLM processing and increases…

In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building…

Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches…

Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems evaluate content primarily at the page level, but site-wide signals…

The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this…

Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search…

How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50%…

In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized…

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. When trying to improve your WordPress site’s search rankings, hosting might not be the…

Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core…

As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of…

We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at…

Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked discussions…

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on…

Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses…

WP Engine escalated its Federal complaint by citing Automattic’s publication of the WP Engine Tracker website as evidence of intent to harm WP Engine and exposing customers to potential cybercrimes.…

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days…

Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes…

HTTPArchive is offering a new technology comparison dashboard, currently in beta testing. Users can now view real-world web hosting performance scores for Core Web Vitals. We compare six web hosts…

To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available…