“Overoptimization can lead to undifferentiation,” as Rory Sutherland says. Over-reliance on SEO has left many businesses undifferentiated and vulnerable as Google has introduced more algorithms that reward user behavior. In…

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…

Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site.…

Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their…

Building high-quality links that drive traffic and boost your rankings can be a real challenge. But with the right guidance, you can create a successful link-building campaign that stands the…

Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives.…

Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions…

In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh…

In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works…

SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines…

This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024Location: InterContinental Miami, FloridaCapacity: Only 150 spots available The…

The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known for its Wayback Machine service, which archives web…

Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows…

The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to…

The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept…

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With its ability to rapidly produce content at scale, generative AI has quickly…

The ascension of Reddit to one of the largest sites on the web over the last 15 months is quite controversial and unique. Never in the history of SEO has…

Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will…

In a landmark antitrust case, the U.S. Department of Justice (DOJ) has outlined potential remedies to address Google’s monopoly in search and search advertising. While “breaking up Google” is a…

AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them. Join…

Google expands store ratings in search results to Australia, Canada, India, and UK. Google expands store ratings in search results to more countries. Feature allows shoppers to see merchant…

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual…

Reddit is a dynamic social media platform that allows individuals to engage in thousands of existing communities, known as subreddits, or even create their own subreddit if an existing one…

1. Find The Best Keywords For Your Site Keywords are the foundation of SEO. Although content is king, keywords come first: they decide what sorts of users will find you…

Automattic CEO and WordPress co-creator Matt Mullenweg announced a new Executive Director for WordPress.org after the previous director’s resignation. Social media reactions, while generally positive, were notably subdued, with many…

Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance. Google is integrating Amazon MCF with Merchant Center. The update…

Siteimprove announced the acquisition of MarketMuse, creating a comprehensive SaaS solution for content, accessibility, and SEO. This unifies vital marketing processes, benefiting customers of both organizations with a single, integrated…

Meta announces a new video tab, AI-powered ad tools, and creator partnership features. Meta is prioritizing video content across its platforms. AI-powered ad creation tools are expanding. Creator partnerships are…

Google just announced new AI-powered video creation capabilities in Product Studio today. With over 50% of the market share shifting to digital video ads, this update makes video creation for…

Paid media has had its share of challenges alongside the disruption in SEO this year. We reached out to seven PPC experts to understand what’s happening in the industry and…