Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information…

Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet. Before you claim that “SGE has killed SEO,”…

The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular,…

“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This…

Google announced the release of the 2023 Ads Safety Report to demonstrate its commitment to safe and transparent advertising for users and businesses. The ad safety report shares progress on…

A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search…

Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In…

The About Us page of your website is an essential source of information for anyone who wants to know more about your business. It is where you showcase your history,…

WordPress 6.5 has been postponed because of disagreements over a new feature that would have required some websites to download a plugin in order to keep them functioning. Font Directory…

Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now…

Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked…

Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect…

Security researchers published an advisory on the popular Essential Addons For Elementor WordPress plugin which was discovered to contain a Stored Cross-Site Scripting vulnerability affecting over 2 million websites. Flaws…

Google updated it’s documentation to add a new 3DModel markup Type to the Product structured data type, connecting the two by the use of the subjectOf property. Understanding The New…

I don’t see ranking factors anymore. All I see is user satisfaction. A series of tweets from Danny Sullivan, search liaison at Google, about doing things for Google vs. users…

Attaining a new client can be an exciting time. But there’s a lot to do before you begin. From organizing account handoffs to analyzing existing performance, this is the time…

Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do…

2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Screenshot from Google Trends, December 2023 Generative AI features became a…

Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed…

One of the World’s most popular WordPress themes quietly patched a security vulnerability over the weekend that security researchers say appears to have patch a stored XSS vulnerability. The official…

Rank Math SEO plugin with over 2+ million users recently patched a Stored Cross-Site Scripting vulnerability that makes it possible for attackers to upload malicious scripts and launch attacks. Rank…

Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone. One of the biggest challenges marketers face is determining which touchpoints along the…

In a recent public service announcement on Twitter, YouTube’s Product Lead for homepage and recommendation, Todd Beaupre, cautioned content creators against the arbitrary deletion of videos from their channels. YouTubers:…

As Google’s March core update continues, there’s uncertainty surrounding the impact of advertisements on search rankings. Google’s Search Liaison, Danny Sullivan, took to Twitter to address these concerns, stating that…

Google is rolling out a beta test of an AI Chat feature across the developers pages subdomain that is able to answer questions about anything that’s in the developers pages…

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics…

Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling…

A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for potential customers to have a direct line of communication with…

SEO is hard, it is complicated, and it has a lot of different paths that one can take to reach desired outcomes. It also involves a lot of trial and…

Google’s SearchLiaison responded to a tweet that was kind of “thinking out loud” about whether a particular tactic might be useful for recovering from the Helpful Content Update system. SearchLiason…