Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t tell you all of…

Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance. These days, you can’t do online marketing without digital marketing…

Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. If you regularly…

For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how…

You can easily spend countless hours going through all the options and reviews of tools we have for digital marketing today. I’ve certainly tried too many of them throughout my…

If you’re interested in affiliate marketing, the first step is to figure out which niche to create content in—and that’s something easier said than done. However, what if I told…

According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a quick, straightforward answer to…

An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of…

FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank. However, when rushed, FAQs can easily…

Looking for a list of free, useful SEO tools? Then look no further. You don’t need every free SEO tool under the sun. You just need enough of them to…

What if I told you that you could write faster, better, and in a way that increases your odds of ranking highly on Google’s search results? Well, you can—with content…

The difference between on-page SEO and off-page SEO is that they aim at two different sets of SEO factors. The first one focuses on impacting SEO factors occurring on a…

Are you making these SEO mistakes? If you are, you should be aware. These are big mistakes—ones that could affect your chances of ranking higher on the search engines. Continue…

Wirecutter has to be on every short list of websites that affiliate marketers look up to and try to draw inspiration from. Its impact on product choices from its in-depth…

There are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know; others you should consider using. We’ll outline how to…

Ethical marketing is tricky to talk about. How do you even begin to define it, given the very concept of ethics varies from person to person? To broaden my initial…

Are you wondering which topics have been trending in the U.S.? You’re in the right place. We’ve pulled a list of keywords that are currently trending or trended in the…

Broken link building is one of the most popular link-building tactics around. It’s the fifth most widely used tactic according to Aira’s annual state of link building report, which crowdsources…

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries…

Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen…

Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all…

Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with? To help answer that, we’ve dissected internet marketing into its…

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create…

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO consultant or manager…

When a visitor becomes a lead, they are a step closer to becoming a customer. That’s because a lead’s contact information allows you to start a direct conversation with them…

Successfully creating and scaling content is tough without a defined and robust content development process. Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While…

It’s easy to find keywords that can bring lots of traffic to your website. What’s harder is to predict your chances of ranking for them. To help solve this problem,…

Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do…

One of the most common use cases of Ahrefs is to check how much organic search traffic a given website (or webpage) gets. It is widely known that the search…