Ethical marketing is tricky to talk about. How do you even begin to define it, given the very concept of ethics varies from person to person? To broaden my initial…

Are you wondering which topics have been trending in the U.S.? You’re in the right place. We’ve pulled a list of keywords that are currently trending or trended in the…

Broken link building is one of the most popular link-building tactics around. It’s the fifth most widely used tactic according to Aira’s annual state of link building report, which crowdsources…

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries…

Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen…

Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all…

Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with? To help answer that, we’ve dissected internet marketing into its…

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create…

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO consultant or manager…

When a visitor becomes a lead, they are a step closer to becoming a customer. That’s because a lead’s contact information allows you to start a direct conversation with them…

Successfully creating and scaling content is tough without a defined and robust content development process. Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While…

It’s easy to find keywords that can bring lots of traffic to your website. What’s harder is to predict your chances of ranking for them. To help solve this problem,…

Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do…

One of the most common use cases of Ahrefs is to check how much organic search traffic a given website (or webpage) gets. It is widely known that the search…

Looking to create a buyer persona for your business? You’re in the right place. Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in…

Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making it hard for new sites…

A few years ago, I worked at ReferralCandy, a referral program SaaS company. The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none…

You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if no one reads it.…

Local SEO is the way forward if you want to get more customers to your local business from organic search. But what is local SEO, how does it work, and…

The web is constantly changing, and pages get removed or redirected. This makes links to these pages go to a broken page or possibly a page that’s not like the…

When it comes to writing a blog post, there are multiple formats you can use—and it all depends on the goal of your article and what your audience is looking…

Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways to keep your content aligned with your business goals.…

Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can easily get lost in what it entails,…

Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore marketing automation are…

In the business world, risks and opportunities are everywhere. For example, an industry trend may be sweeping the market for a limited time and favor early adopters, while a competitor…

Let’s get something straight—homepage SEO exists. A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that…

Content optimization helps you get more out of your content efforts, but you don’t necessarily need to make the same optimizations as everyone else. It depends on your goal. In…

The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for traffic. Both have their uses, and…

A lot of content that you’ll find on the web is created by SEOs or writers who do a little research and rehash a lot of the things other articles…