Quicksand awaits unsuspecting SEOs when they start working on a website with a long history. These pits of technical site errors, littered by several generations of previous agencies, slow down…

An SEO campaign is a structured set of tasks that should lead to better rankings on search engines. If you actively do SEO, you likely engage in SEO campaigns, whether…

Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered…

Let’s just get this out of the way right now: Seed keywords are not a silver bullet for SEO success. But they are the foundation of good keyword research. Spending…

It’s estimated that there are over 2 million podcasts. This means no matter what industry you’re in, there are almost certainly dozens of relevant podcasts where you could be a…

Niche sites have significant earning potential. So much so that they can eventually replace your regular “9 to 5.” But to reach that point, you need to know how to…

You may have heard the expression, “The best content doesn’t win; distribution does.” This is why simply creating great content isn’t enough. You need a distribution strategy to make sure…

Customers are the lifeblood of any business. Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business.…

Diagnosing technical issues on your website can be one of the most time-consuming but important aspects of running a website. To make things worse, Google only allows you to inspect…

Link building isn’t rocket science. There’s no secret club where only an elite few get taught how to build links. Anyone can do it. But it’s harder than it needs…

Customer acquisition cost (CAC) can be enormous for many SaaS companies. A good way to reduce that is to balance advertising with cheaper and often more sustainable marketing channels and…

Content marketing is hot today. Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing.…

Employee performance reviews have been used in companies for decades. For employees, these reviews are an opportunity to get feedback on their work and even a raise. For managers, reviews…

Struggling to gain traction on your blog? Consumed tons of “ultimate guides” and courses, but traffic didn’t budge? A few years ago, we found ourselves in the same predicament. Traffic…

SEO is a difficult task to do on your own. So having a team can make ranking on Google much easier. But how do you build an SEO team? Is…

The main difference between push and pull marketing is that push marketing focuses on pushing a product to customers, whereas pull marketing focuses on getting customers to come to you.…

The publicity generated by entering the stock market is an often welcome benefit for any company. When we dive deeper into all the media coverage and increased brand awareness, we…

I guess it’s true what they say about product marketing—it suffers from an identity crisis. Because product marketing is closely related to some other roles in marketing, it’s not that…

Everyone knows that structuring your website in a logical way is as important for users as it is for SEO, and “siloing” is one way many SEOs recommend doing this.…

Article stats Monthly traffic 40 Linking websites 48 Tweets 99 Data from Content Explorer Shows how many different websites are linking to this piece of content. As a general rule,…

Though it’s a joke in the SEO community, “it depends” is really the answer when dealing with out-of-stock products on e‑commerce websites. There are many situational decisions, with each having…

Your content is not “one and done” when published. You’ve spent so much time creating that piece of content. So it makes sense to get as much mileage as you…

For nonprofits and charities, every penny counts. And so does every source of traffic to their websites, including organic traffic from search engines like Google. So what can these organizations…

Everyone’s SEO strategy is pretty much the same at a high level: find keywords that people are searching for and try to rank for them. But there are easy and…

If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, or sell. You have to promote your content. Content promotion puts…

Google Analytics collects a massive amount of data about user traffic and behavior on your website, ranging from acquisition to conversion. While the amount of data you can get is…

Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…

The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that can lead to business…

I am a content creator. I create content—mainly blog posts—for the Ahrefs blog, which generates around ~300,000 visits per month (from Google alone). How did I become a content creator…

If you own a business that offers goods and services to other businesses (like we do here at Ahrefs), then you’re probably wondering how to get your products/services in front…