There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll…

Several years ago, I worked in a startup with no marketing budget. No one had any marketing experience either. Being the only person who had read a couple of marketing…

Running an online business is an excellent way to be your own boss, work on your own terms, and (hopefully) make a lot of money. But growing an online business…

What is link building? Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages…

Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got…

HARO link building has taken the SEO industry by storm over the last few years. But today, actually getting results is hard work. HARO is oversaturated, and results are not…

Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged…

SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals. At…

Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in…

Link building is hard, time consuming, and often soul-destroying. This is why many people turn to buying backlinks. But if you’ve been offered links in exchange for money, should you…

Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In this post, you’ll…

Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well…

Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. It’s a fundamental process in SEO because Google aims to serve the…

Article stats Monthly traffic 535 Linking websites 1,698 Tweets 172 Data from Content Explorer Shows how many different websites are linking to this piece of content. As a general rule,…

I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…

Holidays are that time of the year when people spend tons of money on gifts for friends, family, and loved ones. In fact, according to the National Retail Foundation (NRF),…

RTINGS.com (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners.…

When it comes to affiliate marketing, tools are your friends. They can help you get more traffic and do your job both faster and easier—especially as your business scales up.…

An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical…

SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science…

If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits…

People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad…

Imagine if your website (or clients) could rank for every single keyword related to a desired niche. Enter topical authority. Now imagine that you could even achieve this with no…

Search for “how to promote your blog,” and you’ll see hundreds of strategies. But not all of them work. Believe us—we’ve tried them. These are the seven that have worked…

Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods pretty much…

If you’ve ever tried to hire freelance writers, you probably ended up with thousands of applications. This usually leads to you asking yourself two questions: How do I choose the…

Content marketing is a popular type of marketing for SaaS marketing. Many companies have succeeded with it. HubSpot, Ahrefs, Zapier—the list goes on. Despite that, there is no one way…

Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business’s physical location. Online marketing is a crucial aspect…

I’ve managed Ahrefs’ social media accounts for nine months now—and it’s been a journey, from experimenting with content formats to figuring out what engages people the most. To keep things…

Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others. For that reason, if you want to rank higher, you need to be…