Churn rate is a proportion of customers who stop paying for a product or service during a given time period. It’s the complete opposite of growth rate, making it one…

How do you know an SEO is into topic clusters? Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the…

Marketing analytics is the measurement and analysis of marketing data to seek patterns and insights that can improve marketing performance. If you’re doing digital marketing, you’re swimming in a vast…

Core Web Vitals are speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual…

This article is an introduction to marketing for small-business owners, solopreneurs, and beginner marketers. Our goal is to help you understand the key concepts of marketing without unnecessary jargon. This…

There is no one marketing tool that can handle all marketing processes and enable team collaboration at the same time. And even if there is, it won’t be the best…

These online and offline SEO conferences will get you thinking—and are full of networking and learning opportunities to grow your business or career. Here’s what we handpicked. Recommend more conferences…

The job of an SEO consultant is to create and manage SEO tasks to improve a website’s performance in search engines. All of this should ultimately lead to increasing the…

Every business needs a marketing plan. It helps guide your marketing efforts and keeps you on track to hit your marketing objectives. The problem is that creating one can get…

SEO is one of the most multidisciplinary marketing fields. It’s intertwined with many other aspects: marketing channels, product, and development. SEO managers are here to make it all work like…

A penalty from Google is every webmaster’s worst nightmare. But even if you get one, all is not lost. In this post, you will learn the following: Thankfully, we have…

Every customer is different. They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not…

Google alternatives are everywhere, but are they any good? To answer this question, I poked around a few popular alternative search engines for a day or two and used them…

What makes one marketing podcast better than the next? Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable. To choose my favorites, I unearthed…

Pogo-sticking is an SEO term used to describe a situation where a searcher quickly navigates back and forth between pages in search results. It’s a situation dreaded by some SEOs.…

Subscribe for weekly updates Are you curious about the state of blogging in 2022? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click…

People rarely just search for whatever you sell, click on your website, and buy right away. In fact, 71% of them start their research with a generic search. They’re reading…

You can’t control it, and its results depend on your overall marketing strategy and execution. If done right, it could become one of your most powerful marketing channels. Let me…

Core Web Vitals (CWV) are the speed metrics part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual…

I have serious commitment issues when it comes to podcasts (and books and TV series, for that matter). That’s because I’m a firm believer in being fussy about what I…

What makes a good Facebook marketing group? To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of…

Looking for some simple yet effective digital marketing tips? You’re in the right place. Get ready to implement the tips below, which will improve your business: Set SMART marketing objectives…

In Google Analytics, when you see “(not provided)” instead of the queries that led searchers to your website, this means Google is covering organic keywords data in the interest of…

At Ahrefs, we sell SEO tools. These tools are mostly used by other businesses. So, in order to reach them, we engage in B2B marketing. In this guide, you’ll learn…

Long-form content isn’t necessarily better for SEO than short-form content. As with many things in SEO, it depends. Sometimes, long-form content is overkill and a waste of resources. Other times,…

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate…

HTTP status codes are server responses to client (typically browser) requests. The status codes are found in the server response. They include a three-digit number and usually have a description…

It probably feels as if you need tens of marketing tools to get a complete picture of the competitor landscape. I’ve certainly tried too many of them throughout my career.…

Googlebot is the web crawler used by Google to gather the information needed and build a searchable index of the web. Googlebot has mobile and desktop crawlers, as well as…

Want to give your small business a marketing boost? Try one of the ideas below. They’re inexpensive, and they work. Here’s the list: Set up your Google Business Profile Get…