Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it…

Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault…

A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show you…

We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of…

At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can help with that. Curation is all about finding undiscovered…

“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely…

SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common for every click from the ad to your…

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this article, we’re…

Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one most…

Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and…

Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs. Meet our Starter plan: a $29/month offering that’s great for SEO beginners…

Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution. Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects…

On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO tool. There were 129 URLs in total, which…

Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two areas to create a website that people will want…

SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search on Google before purchasing. In fact, according to…

Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to “pass the human check”, either to make AI content suck…

The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This is…

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re focusing on bootstrapped software companies—those who…

Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires on it. I’ve personally witnessed a gaming brand…

I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand,…

You might have heard of website crawling before — you may even have a vague idea of what it’s about — but do you know why it’s important, or what…

SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which…

Want to win new business with your next SEO proposal? Let me show you how. In this article, I’ll explain what an SEO proposal is and how to craft it…

Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you to check rankings in different locations, without “contaminating” the…

In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing to an external agency There’s a long-term trend…

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever…

Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way to create one? The…

Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what…

Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’…

What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations:…