SEO news from around the world
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because people are particularly interested in these platforms but because they’ve…
Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow? If so, don’t panic—I’ve got you covered. As research for this article, I’ve asked eight…
Total addressable market (TAM) is an estimation of how much you could earn if you could sell your product or service to every possible customer in your market. The basic…
From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real,…
Nobody needs SEO like NerdWallet. Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect.…
Google officially launched AI Overviews in the U.S. on May 14, 2024. Three months later, they announced that AI Overviews was rolled out to six more countries: the UK, India,…
I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis…
I asked the SEO community and a few experts to share advanced SEO tactics that are working for them. I received 107 replies and had the opportunity to explore where…
Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it…
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault…
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show you…
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of…
At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I think content curation can help with that. Curation is all about finding undiscovered…
“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely…
SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common for every click from the ad to your…
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this article, we’re…
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one does not simply Google “best laser cutters” and then buy the one most…
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and…
Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs. Meet our Starter plan: a $29/month offering that’s great for SEO beginners…
Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution. Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects…
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO tool. There were 129 URLs in total, which…
Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two areas to create a website that people will want…
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search on Google before purchasing. In fact, according to…
Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to “pass the human check”, either to make AI content suck…
The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This is…
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re focusing on bootstrapped software companies—those who…
Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires on it. I’ve personally witnessed a gaming brand…
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand,…
You might have heard of website crawling before — you may even have a vague idea of what it’s about — but do you know why it’s important, or what…
SEO content is content optimized to rank high on search engines. I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which…