To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs, knowing exactly which ones…

With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you want to start a…

If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort. But there are a lot…

When it comes to acquiring high-quality backlinks, SEOs are always looking for new and innovative ways to land killer links that their competitors can’t easily replicate. Event link building is…

Most speech recognition apps have no trouble transcribing a native speaker being recorded with a pro microphone in a quiet room. This isn’t a challenge. So to test them more…

Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comes…

If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in…

Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it…

Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million…

Promoting a product while low on cash—every company goes through this phase. But the good news is you don’t need to spend a ton of money to get your product…

Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages:…

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search…

Almost all SEO strategies involve launching several pages on a website. In most instances, this is undoubtedly the way to go, but can you run a successful SEO campaign with…

Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing. According…

It can be alarming if your website’s Google rankings drop suddenly. But before you make any changes, it’s important to check certain things first. 1. Check for any Google algorithm…

We all know that link building is an integral part of any SEO strategy. But acquiring top-notch links is not as easy as it looks. It takes a lot of…

Would you love to replace your regular “9 to 5” and eventually generate passive income even when you sleep? A successful affiliate marketing website can do just that, and even…

Writing is the lifeblood of most online businesses. Whether that’s blog articles, landing page copy, or product descriptions, the written word is necessary to attract and convert readers. But there…

Affiliate marketing and blogging go together like cookies and milk—they’re made for each other. I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold…

Content is still king for online businesses. Want to rank on Google? You need content. Want social media followers? More content. I’ve personally published thousands of articles across dozens of…

Examine.com was able to reach over 1 million monthly visitors from Google search results. The best part? It did so without any manual backlink outreach or even having a focus…

Reality check: Not all bloggers earn money. Of those who make money, not all make a living. And not even all make a decent side income. But what’s also true…

If you rank on page two of Google or beyond, you’re practically invisible. In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody…

Google advanced search operators are special commands and characters that filter search results. They do this by making your searches more precise and focused. For example, the site: operator restricts…

Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social media. They generally reflect how visible and engaging your content…

The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel.…

In the past three years, we’ve grown Pet Keen from 0 to nearly 3 million organic visits per month. A big part of this success comes from backlinks. So in…

Every company on Twitter has the same features at its disposal to create a standout profile. Here are those features: But how many SaaS companies make use of them all?…

As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs…

Ahrefs offers a wide range of free SEO tools for digital marketers on a tight budget. In this article, I’m going to walk you through each tool and when to…