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Google Now Says Core Web Vitals Used In Ranking Systems
Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that…
Does Adding a Related Post Section Help Your Blog? We Tested It
We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would use…
Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed
The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been…
WordPress Site Builder Plugin Accused Of Adding A “Backdoor”
A widely used add-on plugin for a popular WordPress site builder installed an anti-piracy script that essentially unpublishes all posts. WordPress developers are livid, with some calling the script a…
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be…
Originality: Escape The SERP Fluffyfication
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google announced a -40% reduction of low-quality, unoriginal content with the latest core update. Based on our evaluations,…
Google’s Algorithm Hates AI Content? How To Make Google Love It
Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s various documentations…
How To Track The ROI Of Content On A Page
Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that…
21 AI Use Cases For Turning Calls Into Marketing Data [+Prompts]
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at…
Google Integrates Social Media Posts Into Google Business Profiles
Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a…
Local SEO For Non-Physical Businesses: Overcoming The Challenges
It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a…
Try These PPC Strategies For Your B2B Business In 2024
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole.…
28 Awesome Sources of Free Data
We all love free stuff, don’t we? The internet is awash in an endless stream of information – mostly free and valuable, yet susceptible to manipulation and misinformation. That’s why,…
Google’s Website Cache Is Still Available (For Now)
Google recently updated it’s Google Cache documentation on their website cache and in so doing indirectly created a reminder that the cache is still available for virtually any webpage that…
E-E-A-T Quick Wins — Whiteboard Friday
So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is fundamental when it comes to E-E-A-T helpful content. Users want…
WordPress Announces Bluehost Managed Cloud Hosting
WordPress.com and Bluehost announced a new managed WordPress cloud hosting solution that offers optimized WordPress performance features unavailable to traditional shared, VPN and dedicated hosting environments. The new managed WordPress…
Google To Remove “Add Me To Search” People Cards In April
Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was not as helpful for…
Advice And Inspiring Resources You Should Follow
I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps…
The 10 Best AI Writers & Content Generators Compared
AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an…
26 Women and Nonbinary SEO Pros Who Inspire Me
In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire…
How to Put a $ Value on Your Content
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) *…
23 Actual Content Metrics From Actual Marketers
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized…
Meet Our MozCon 2024 Community Speakers
Edited by Emilie Martin Major high fives and fist bumps for each and every person who took the time to submit a pitch for a chance to nab a MozCon…
Google Business Profile Suspended? Here’s How To Get Reinstated
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls,…
Digital PR Alternatives To Link Building
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances…
6 Insights On Manual Actions
Google’s algorithm is wasting no time in removing low quality sites from the search results. Anecdotal evidence suggests that the volume of sites affected by this update may reach historic…
Google Updates Search Quality Evaluator Guidelines
Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update on follows the search…
14 Surprising Examples Of Clickbait Headlines That Work
Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of…
What’s Really Behind Google’s Deal With Reddit
Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best…
How To Get More From Google Ads
Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that…