6 Ways To Optimize GPTs To Boost Online Visibility & Engagement
GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered…
Find Your Difficulty Benchmark – Next Level
So you know your Difficulty benchmark, and you’ve compared it to your current list of target keywords to better fortify your strategy. But what if you want to find new…
Google Releases New ‘How Search Works’ Episode On Crawling
Google has published a fresh installment of its educational video series “How Search Works,” explaining how its search engine discovers and accesses web pages through crawling. Google Engineer Details Crawling…
10 Completely Free SEO Training Courses
Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are ten…
2024 AI & SEO: Your 24-Expert Guide To Successful SERPs
Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required. From the explosion of generative AI –…
WordPress, Wix & Squarespace Show Best CWV Rate Of Improvement
A comparison of January 2024 core web vitals scores of the top content management systems (CMS) shows that all platforms are improving, with Squarespace, WordPress and Wix showing the strongest…
Google’s Gemini Decoded: Unveiling The Impact On SEO via @sejournal, @ab80
Explore why Google Gemini may transform the SEO industry. Learn how its improved multimodality and unlimited capabilities affect SERPs, rankings, content, and ranking factors. The post Google’s Gemini Decoded: Unveiling…
14 Surprising Examples Of Clickbait Headlines That Work
Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of…
Google Answers A Crawl Budget Issue Question
Someone on Reddit posted a question about their “crawl budget” issue and asked if a large number of 301 redirects to 410 error responses were causing Googlebot to exhaust their…
Major 2023 Google Updates & 2024 Predictions
Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content. In order to master SEO in 2024, staying ahead…
Create a GBP Video with Canva
You’re hearing it everywhere these days that your local business has got to have video to keep up with the times. But if you don’t have a fancy mobile phone…
SEOs, Are You Using These 6 Mental Models?
People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear about…
Does AI Democratize SEO Or Amplify Incompetence?
Generative AI has introduced significant shifts in the SEO industry with some experiencing success integrating SEO into the daily workflow while others not so much. How is AI best used…
The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right)
This year’s Super Bowl was the most-watched program in US television history, with the largest audience for a single-network telecast and 123.7 million viewers across television and streaming platforms. And…
PPC Experts On AI In PPC: Potential & Limitations
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This…
An SEO Expert’s Playbook To Optimizing Websites For E-E-A-T
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality…
Inventory Tips & Tactics for 2021 Success
Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides…
7 Changes Marketers Should Make
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid,…
Google Gemini Failure Offers Lessons For SEO
Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event…
12 PPC Features You Might Not Know About
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable…
Use ChatGPT to Build a Customer Journey
Next we’ll ask about pain points for this specific user journey stage. Think of it as a follow-up question. Let’s choose customized services. We’ll ask ChatGPT, “I want to learn…
Google Announces Deal To Show More Reddit Content
Google announced a deal with Reddit to gain access to real-time access to all of its content so that Google can show even more Reddit content than it already does…
Navigating The SEO Career Landscape: Degrees, Myths, And Realities
In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later…
7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond
I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant…
Google Ads Performance Max Image Generation Now Available To All
Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in English worldwide,…
Why Google Seems To Favor Big Brands & Low-Quality Content
Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This may not be a…
Google Launches “Help Me Write” AI Assistant For Chrome Browser
Google is releasing a new AI feature in the Chrome web browser that can help you compose written content. The “Help Me Write” tool, announced last month and launching this…
Google Analytics Overhauls Ad Reporting In One Central Hub
Google is rolling out an update to simplify reporting in Google Analytics. The changes, which start rolling out today, consolidate all advertising and publisher reporting into one centralized “Advertising” section.…
PPC Experts Weigh In On CPC Inflation
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Inflation…
How And Why To Use Enhanced Conversions
In this installment of Ask a PPC, we’re going to dive into enhanced conversions. As brands get their privacy-first plans in place, it’s critical that you feel comfortable with enhanced…