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Why The Right Leader Is Critical For Success
Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief…
F*** Traffic: How To Prioritize Conversion Over Vanity Metrics
Clicks are down, and if you’re working in SEO right now, you’re probably stuck trying to explain to your stakeholders why the graphs keep falling. Traffic was the go-to success…
Google Search Console Adds Achievements Report To Track Milestones
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. Achievements now live inside Search Console. …
1 In 4 Conversations Now Seek Information
New research from OpenAI and Harvard finds that “Seeking Information” messages now account for 24% of ChatGPT conversations, up from 14% a year earlier. This is an NBER working paper…
10 Ways to Use Ahrefs’ Brand Radar to Grow AI Visibility
SEO has undeniably changed. To stay discoverable in search, AI, and beyond, brands now need to track visibility in AI Overviews, chatbots, and LLM responses. And that’s where Ahrefs’ Brand…
Google Modifies Search Results Parameter, Affecting SEO Tools
Google appears to have disabled or is testing the removal of the &num=100 URL parameter that shows 100 results per page. Reports of the change began around September 10, and…
Rulings Preserve WP Engine’s Lawsuit
The judge overseeing the legal battle between WP Engine versus Automattic and Matt Mullenweg issued a ruling that fully dismissed two of WP Engine’s claims, allowed several to proceed, and…
You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.
Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way. Assistants like ChatGPT, Gemini, and Perplexity…
3 Different Ways To Do Bulk Updates On WordPress
One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance of WordPress. Another is that…
Google Uses Infinite 301 Redirect Loops For Missing Documentation
Google removed outdated structured data documentation, but instead of returning a 404 response, they have chosen to redirect the old URLs to a changelog that links to the old URL,…
The 2025 Return | Google Search Central Blog | Google for Developers
Search Central Live Tokyo: The 2025 Return Stay organized with collections Save and categorize content based on your preferences. Friday, September 12, 2025 Get ready, Japan! We’re thrilled to announce…
The Top CMS For Core Web Vitals
The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The July update…
Google Expands YMYL Guidelines To Cover Election & Civic Content
Google published a new edition of its Search Quality Evaluator Guidelines. The update clarifies that the Your Money Your Life (YMYL) category now covers election and voting information, along with…
Explaining Google’s AI Search Experiments To Your C-Suite
Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery. Tools like Doppl, Food Mood, Talking Tours, and Learn About…
Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company
Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under the Ahrefs umbrella. As part of the deal, Detailed founder…
Bias In Search: Visibility, Perception, And Control
Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural reasons, behavioral reasons, and sometimes as a deliberate choice. The…
Amazon Experiences Drop In Google Search Visibility
New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google…
The State Of SEO 2026: How To Survive
Two-thirds of SEO professionals say original content creation is their secret weapon, but there’s a problem nobody talks about. While content creation drives the best results, it’s also the hardest…
Will The Anti-Monopoly Ruling Crack Open Google’s Data?
It’s worth repeating — I am not a lawyer. Personally, I believe that Judge Mehta and his team were technically competent, conscientious, and even courageous at times. Google also wisely…
Who Owns Web Performance? Building A Framework For Digital Accountability
In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just…
Google Ads Rolls Out New Creative & Omnichannel Tools
Google is rolling out creative and omnichannel updates across Ads and YouTube. The tools are designed to help you keep assets fresh, connect store and online demand, and plan spend…
Google Retiring Core Web Vitals CrUX Dashboard
Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the end of November 2025. The reason given for the deprecation…
How To Position Your Agency As An AI Search Authority
This post was sponsored by Visto. The opinions expressed in this article are the sponsor’s own. Clients keep asking a new question: “Are we visible in AI search?” This is…
100 Most Cited Domains in ChatGPT
100 most cited domains in ChatGPT globally The top most cited domains in ChatGPT globally are Reddit, Wikipedia (English, Spanish, and German versions), Amazon, and TechRadar. Globally, ChatGPT seems to…
Google AI Max For Search Goes Global In Beta
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s…
5 Key Differences Despite the Similarities
In 30 seconds, here’s what you need to know about the differences between SEO and GEO: SEO (Search Engine Optimization): Getting your website to show up in Google searches. Goal:…
Trust Still Lives In Blue Links
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability…
5 Ways Content Marketers Can Build Consumer Trust
In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build…
AI Is Changing Local Search Faster Than You Think
For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving,…
Why Every Team Needs a Content Engineer [MozCon 2025 Speaker Series]
Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or…