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SEO’s 5 Stages Of Grief (& How To Adapt to AI SEO)
AI broke SEO. For better or worse. For two decades, Google and SEOs worked under a silent agreement: we structure the web, while you send us users. But AI and…
How To Build An AI SEO Strategy That Outlasts Tactics
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a…
5x the Pages, 70x the Citations, 1615x the Traffic
Wikipedia plays a cornerstone role in influencing online visibility. But what about Grokipedia, the new AI-generated wiki on the block? Is Grokipedia a serious competitor to Wikipedia, or just a…
Significant Advancement In Long-Context AI
Google Research has introduced two new research papers, Titans and MIRAS, aimed at addressing a growing limitation in modern AI systems: handling very long stretches of information without slowing down…
New “Voiceprint” Claude Plugin Clones Your Writing Style
A new Claude Code plugin named Voiceprint is available that creates a “linguistic fingerprint” from actual writing so that writing output sounds exactly like your own writing. Based On Stylometry…
Google AI Generated Landing Page Patent Is Limited To Shopping & Ads
There has recently been a fair bit of drama about Google’s patent about generating landing pages instead of sending users to websites. While it’s true that the patent is about…
Why SEO Now Depends on Citation-Worthy Content [Webinar]
How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered search experiences like ChatGPT, Gemini,…
Google AI Overview Citations From Top-Ranking Pages Drop Sharply
Ranking in Google’s top 10 is a weaker indicator of being cited in AI Overviews than it was last year, according to an updated Ahrefs analysis. The study examined 863,000…
Google Clarifies How It Picks Thumbnails For Search, Discover
Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for thumbnails in Search results and Discover. The company added a…
YouTube’s AI Slop Problem And How Marketers Can Compete
One in five Shorts that YouTube recommends to new users is low-quality, mass-produced AI-generated video, often described as “AI slop.” YouTube CEO Neal Mohan used that label himself in his…
38% of AI Overview Citations Pull From Top 10 Pages
How frequently do pages ranking in the SERPs get cited in AI Overviews? We analyzed 1.9M citations last year in an attempt to answer that question. But, as with everything…
Information Retrieval Part 4 (Sigh): Grounding & RAG
When we’re talking about grounding, we mean fact-checking the hallucinations of planet destroying robots and tech bros. If you want a non-stupid opening line, when models accept they don’t know…
What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search
If you wanted to buy a red phone case online, how many searches would you make to find the right one? AI Mode typically makes 5 to 11. ChatGPT Deep…
Why Open Source Projects Are Run By Benevolent Dictators For Life
A recent post on X (formerly Twitter) called attention to the fact that many popular open source projects, like WordPress, are run by a single person, often referred to as…
What AI Sees When It Visits Your Website (And How To Fix It)
This post was sponsored by Scrunch. The opinions expressed in this article are the sponsor’s own. AI bots are visiting your website, interpreting your content, and shaping how customers perceive…
Google AI Overviews Surges Across 9 Industries
New research from BrightEdge shows that while AI Overviews (AIO) has expanded its coverage since launch, it surprisingly doesn’t represent a complete shift away from traditional organic search results, as…
Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse
Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety…
Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions
Microsoft has rewritten the Bing Webmaster Guidelines to cover how content appears in both traditional search results and Copilot’s AI-generated answers. The previous version focused on how Bing indexes and…
Top SEO Tips For 2026
And now, finally, invest in influence optimization. I saved my favorite for last. What this means is that, the way I see it, the battle for attention, especially for B2B…
Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse
Welcome to the week’s SEO Pulse for the best of this week’s news: updates cover what early data reveals about the February Discover core update, why Google may ignore a…
Google’s Discover Core Update Finishes Rolling Out
Google’s February 2026 Discover core update has finished rolling out, per an update posted to the Search Status Dashboard at 2:02 AM PT on February 27. The rollout took roughly…
Google To Test Search Changes In EU After DMA Charges, Per Report
Google is preparing to test changes to how search results appear in Europe that would give competing vertical search services more visibility, Reuters reported, citing a person with direct knowledge…
Joost de Valk Exits Federated WordPress Repository Project
Joost De Valk, founder of Yoast SEO, announced that he is stepping away from FAIR, a Linux Foundation project for creating an independent repository of themes and plugins. Fair Project…
Google Explains Why Its Crawler Ignores Your Resource Hints
Google’s Gary Illyes and Martin Splitt used an episode of the Search Off the Record podcast to walk through how Google’s crawler handles HTML. The conversation revealed differences between how…
The Rise Of The Infinite Tail
For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been…
When Google Is No Longer A Verb: Search Becoming Infrastructure
Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something…
How to Monitor Brand Mentions in ChatGPT
Ask ChatGPT “What’s the best (your product category)?” right now. Does your brand come up? If you don’t know, that’s a problem. ChatGPT influences millions of product decisions every day—and…
We’re Bringing The SEJ Newsroom To You, Live [Free Event]
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very special guests, to help you…
How Researchers Reverse-Engineered LLMs For A Ranking Experiment
Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success rate for product search tests that also generalizes to other…
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular
Anthropic updated its crawler documentation this week with a formal breakdown of its three web crawlers and their individual purposes. The page now lists ClaudeBot (training data collection), Claude-User (fetching…