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6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress
Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash be your next content management system? Here are six reasons…
Search Central Live is Coming to Shanghai in 2026! | Google Search Central Blog | Google for Developers
Send feedback Thursday, April 2, 2026 We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on…
Reporting Uncertainty Without Losing Credibility
Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer.…
New AI Jobs Index Ranks 784 Occupations By Loss Risk
Jobs with the highest potential for AI-assisted productivity gains also face the highest projected job losses, according to a new index from Digital Planet at Tufts University’s Fletcher School. The…
Google Answers Why Core Updates Can Roll Out In Stages
Google’s John Mueller responded to a question about whether core updates roll out in stages or follow a fixed sequence. His answer offers some clarity about how core updates are…
Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance
Enterprise SEO doesn’t fail because teams don’t care, lack expertise, or miss tactics. It fails because ownership is fractured. In most large organizations, everyone controls a piece of SEO, yet…
Building An In-House PPC Team
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower.…
How To Do Evergreen Content In 2026 (And Beyond)
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for…
Google: Pages Are Getting Larger & It Still Matters via @sejournal, @MattGSouthern
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages. The post Google: Pages Are Getting…
We Need To Have a Conversation About Garbage AI Content
Check how much traffic comes from commercial and transactional keywords, then look for gaps your competitors are using to drive revenue. Explain the value of impressions Impressions mean people are…
So Your Traffic Tanked: What Smart CMOs Do Next
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. The post So Your Traffic Tanked: What Smart CMOs Do…
The Science Of What AI Actually Rewards
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how…
New Location for the Google Crawlers’ IP Range Files | Google Search Central Blog | Google for Developers
Send feedback Tuesday, March 31, 2026 Just a short note this time! Currently, you find the JSON files listing Google’s IP ranges under the /search/apis/ipranges/ directory on developers.google.com. Since these…
Google Explains Googlebot Byte Limits And Crawling Architecture via @sejournal, @MattGSouthern
Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The post Google Explains Googlebot Byte Limits…
demystifying crawling, fetching, and the bytes we process | Google Search Central Blog | Google for Developers
Tuesday, March 31, 2026 If you tuned into episode 105 of the Search Off the Record podcast, you might have heard us diving deep into a topic that is close…
WordPress Delays Release Of Version 7.0 To Focus On Stability via @sejournal, @martinibuster
Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting “extreme stability.” The post WordPress Delays Release Of Version 7.0 To…
How To Identify Which LLM Is Actually Working For Your Clients
AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize…
TurboQuant Has The Potential To Fundamentally Change How Search (And AI) Works
Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of…
Why New Google-Agent May Be A Pivot Related To OpenClaw Trend
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an…
Google Gemini Sends More Traffic To Sites Than Perplexity: Report
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase…
Why Dynamic GBP Profiles Are The New Local Ranking Factor
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally…
How To Get Your Content Into AI Responses
This is Part 2 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO and why the shift matters. This…
Google Begins Rolling Out March 2026 Core Update
Google has begun rolling out the March core update, according to the Google Search Status Dashboard. The rollout began at 2:00 AM PT, with the release note posted at 2:14…
Google Adds Scenario Planner, Performance Max Updates, And Veo
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google…
Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse
Welcome to the week’s Pulse: updates affect how your headlines appear in Search, how spam enforcement played out, and how AI content gets labeled. Here’s what matters for you and…
Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History
Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing over whether to block AI…
Wikipedia Bans Use Of AI-Generated Content
Wikipedia recently published guidelines prohibiting the use of AI to generate or rewrite articles, except for two exceptions related to editing and translations. The guidelines acknowledges that identifying AI generated…
4 Prompt Tracking Mistakes — Whiteboard Friday
1. Consider specifying locations or personas So one of the big ones that you could play with is locations and personas. So, in your traditional rank tracking, something that a…
Google’s March Spam Update Felt Muted But May Signal Bigger Changes
Google’s March 2026 Spam Update was welcomed by many in the SEO community who were hoping for relief from listicles, AI content rewriters, and Google’s own AI Overviews that “rehash…
Are We Due Another Florida-Style Update?
Editor’s note: this article was written a few days before the core update that started to roll out on March 24. Updates like Florida, Allegra, and Brandy were major turning…