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Google Adds New Performance Max Controls And Reporting Features
Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have consistently asked for: more control over who campaigns prioritize, and…
What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide. It’s a big change in how Google interprets intent and presents information.…
Google Takes Search Live Global With Gemini 3.1 Flash Live
Google is expanding Search Live to more than 200 countries and territories, bringing voice and camera conversations to AI Mode globally. The expansion is powered by Gemini 3.1 Flash Live,…
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard part in content marketing is the information—ideas, verified facts, and reference material. And…
How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model
Most SEO failures aren’t caused by bad SEOs. They’re caused by organizations that don’t have the systems to support them. That’s the argument Ash Nallawalla has been building across five…
When The Training Data Cutoff Becomes A Ranking Factor
Every AI system serving answers today operates with two fundamentally different memory architectures, and the boundary between them runs along a single invisible line: the training data cutoff. Content published…
Google Analytics Launches Scenario Planner and Projections
Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’…
Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you…
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy
There’s an interesting paradox currently occurring in the realm of marketing. Marketers have more tools and data at their fingertips, yet despite this influx of information, marketing leaders also somehow…
Is Your Website Ready for AI Search? A Practical Audit for CMOs
AI-driven discovery is reshaping how brands earn visibility and conversions. Most CMS stacks weren’t built for this shift. Is your CMS structured for AI-powered search and answer engines?Can your content…
The Agency Playbook for Surviving the Agentic AI Era
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions,…
Google Begins Rolling Out The March 2026 Spam Update
Google started rolling out the March 2026 spam update today, according to the Google Search Status Dashboard. The update is global and in all languages, with a rollout that may…
Google Adds AI & Bot Labels To Forum, Q&A Structured Data
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets…
How To Determine What Paid Media Channels Are Right for You
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms…
Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
AI content is not bad for SEO. Google has made it clear that they evaluate content based on quality and helpfulness, not the tool you used to make it. The…
The Science Of How AI Picks Its Sources
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how…
“You Are An Expert” Prompts Can Damage Factual Accuracy
“You are an expert” persona prompting can harm performance as much as it helps. A new study shows that persona prompting improves alignment with human expectations but can reduce factual…
How Content Marketing Drives Visibility in AI Search
The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content. Is your content cited ChatGPT, Gemini, Copilot, & AI Overviews? How do…
Bing AI Dashboard Maps Grounding Queries To Cited Pages
Bing Webmaster Tools added a new mapping feature to the AI Performance dashboard. You can now click a grounding query to see which pages are cited for it. Or click…
Is WordPress Too Complex For Most Sites?
Joost de Valk, the co-founder of the Yoast SEO plugin, provoked a discussion and some controversy with a recent blog post that posited that the concept of needing a content…
Google Responds To Error That Causes Old Branding To Persist In SERPs
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new…
Why Technical Expertise Alone Won’t Cut It Anymore
The SEO industry has spent the last couple of decades perfecting the art of looking productive while delivering value some might describe as questionable. Armed with an extensive suite of…
What I Shared At SEJ Live
It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot of hype and panic. When really search is just doing…
7 Google Ads Shortcuts Every PPC Manager Should Be Using
Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time, accounts accumulate extra keywords, inconsistent negatives, and small inefficiencies that…
5 GEO Strategies To Make AI Search Recommend Your Brand
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now…
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search
When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature. Now the same pattern…
From SEO And CRO To Agentic AI Optimization (AAIO)
For 25 years, we’ve built websites for humans who click, scroll, and browse. That era is ending. I’ve been in website optimization for 15+ years, and this is the biggest…
Get Ready for Sydney and more! | Google Search Central Blog | Google for Developers
Friday, March 20, 2026 It’s that time of the year again! Let’s talk about the Search Central Live (SCL) schedule for the Asia Pacific (APAC) region. We have mapped out…
Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and…
Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse
Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro…