4 Pillars To Turn Your Tech Stack Into a Modern Publishing Engine
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. In the race for audience attention, digital marketers at media companies often have…
The Science Of How AI Pays Attention
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! This week, I share my findings from analyzing 1.2 million ChatGPT responses to answer the question of how…
Google Text Ad Click Share Rises Sharply In Some Verticals
An analysis of 16,000 U.S. search queries found that text ads gained 7 to 13 percentage points of click share between January 2025 and January 2026. SEO consultant Aleyda Solis…
WooCommerce May Gain Sidekick-Type AI Through Extensions
WooCommerce is approaching a turning point in 2026 thanks to the Model Context Protocol and the convergence of open source technologies that enable it to function as a layer any…
CleanTalk WordPress Plugin Vulnerability Threatens Up To 200K Sites
An advisory was issued for a critical vulnerability rated 9.8/10 in the CleanTalk Antispam WordPress plugin, installed in over 200,000 websites. The vulnerability enables unauthenticated attackers to install vulnerable plugins…
Antitrust Filing Says Google Cannibalizes Publisher Traffic
Penske Media Corporation (PMC) filed a federal court memorandum opposing Google’s motion to dismiss its antitrust lawsuit. The company argues that Google has broken the longstanding premise of a web…
Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment
When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and…
Why Consistency Is So Hard To Maintain
With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries,…
7 Steps for Tracking Your ChatGPT Visibility With Ahrefs
People turn to ChatGPT for researching, building tools, and—yes—even buying. But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which…
15 Smarter Interview Questions For Hiring Digital Marketers
Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a…
Why Export GA4 Data to BigQuery?
So moving on to the first key advantage, it’s actually free to set up this link between GA4 and BigQuery. The thing that you do need, though, is a Google…
Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift
Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure. Google is testing Shopping ads inside AI Mode…
Google AI Shows A Site Is Offline Due To JS Content Delivery
Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a note in the SERPs saying that the website was down since early 2026. The…
What You Need To Know
Cloudflare launched a feature that converts HTML pages to markdown when AI systems request it. Sites on its network can now serve lighter content to bots without building separate pages.…
Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit
Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl…
Google’s Search Relations Team Debates If You Still Need A Website
Google’s Search Relations team was asked directly whether you still need a website in 2026. They didn’t give a one-size-fits-all answer. The conversation stayed focused on trade-offs between owning a…
From Performance SEO To Demand SEO
AI is fundamentally changing what doing SEO means. Not just in how results are presented, but in how brands are discovered, understood, and trusted inside the very systems people now…
Google Clarifies Its Stance On Campaign Consolidation
In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers…
Spam, Safety, Intent, Trust Stand Between You And The Answer
Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines…
WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan
WP Engine recently filed its third amended complaint against WordPress co-founder Matt Mullenweg and Automattic, which includes newly s allegations that Mullenweg identified ten companies to pursue for licensing fees…
From Article to Short-Form Video That Holds Attention
Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any…
Hidden HTTP Page Can Cause Site Name Problems In Google
Google’s John Mueller shared a case where a leftover HTTP homepage was causing unexpected site-name and favicon problems in search results. The issue, which Mueller described on Bluesky, is easy…
15 Fixes To Improve Low Conversion Rates In Google Ads
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually…
What The Data Shows About Local Rankings In 2026
Reputation Signals Now Matter More Than Reviews Alone Positive reviews are no longer the primary fast path to the top of local search results. As Google Local Pack and Maps…
Anonymized Queries Make Up Nearly Half of Google Search Console Traffic
In April 2025, anonymized queries made up 46.77% of website traffic. This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in…
Google’s Ads Chief Details UCP Expansion, New AI Mode Ads
Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube,…
ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites
ChatGPT processed 2.5 billion prompts per day as of July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based on the 5 trillion searches per day they announced in…
Your Paid Media Went Offline, Can You Survive Without It?
Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: “If I turned off all paid media,…
220+ Markers That Measure Experience, Expertise, Authority, and Trust
With all the talk about brand authority shaping performance in Google, especially its AI search features, many people are wondering how to actually measure it. The answer is an E-E-A-T…
Should I Optimize My Content Differently For Each Platform?
This week’s Ask an SEO question is from an anonymous reader who asks: “Should I be optimizing content differently for LinkedIn, Reddit, and traditional search engines? I’m seeing these platforms…