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A White House official said the US and China have finalized a deal to spin off TikTok’s US business to a consortium led by Oracle and Silver Lake, Fox Business…

Microsoft published a sixteen page explainer guide about optimizing for AI search and chat. While many of the suggestions can be classified as SEO, some of the other tips relate…

Google is rolling out Personal Intelligence, a feature that connects Gmail and Google Photos to AI Mode in Search, delivering personalized responses based on users’ own data. The feature, announced…

A security advisory was published about a vulnerability in the Photo Gallery by 10Web plugin that has over 200,000 installations. The vulnerability affects how the plugin handles image comments, exposing…

The following are five things that anyone can do to establish authoritativeness and trustworthiness that can be communicated quickly and contribute to earning more links. The trick to this technique…

Hostinger released an analysis showing that businesses are blocking AI systems used to train large language models while allowing AI assistants to continue to read and summarize more websites. The…

A vulnerability advisory was published for the NotificationX FOMO plugin for WordPress and WooCommerce sites, affecting more than 40,000 websites. The vulnerability, which is rated at a 7.2 (High) severity…

Google Discover is largely a mystery to publishers and the search marketing community even though Google has published official guidance about what it is and what they feel publishers should…

If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting.…

YouTube CEO Neal Mohan announced the company’s priorities in his annual letter, previewing new AI creation tools, expanded shopping features, and format changes to Shorts. AI Creation Tools YouTube is…

Wix announced the launch of Wix Harmony, a new AI-powered website builder that combines natural language site creation with Wix’s existing visual editor. The company introduced the product in New…

The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag is difficult because every…

In every digital transformation I’ve consulted on, from global banks to manufacturing giants, the failure point isn’t usually the strategy. It’s the governance. Strategy defines where to go. Operations define…

Google Ads’ Performance Max Smart Bidding is finally delivering real results for teams that know how to work with it. As marketers are forced to give PMax more control, many…

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens…

New data from BrightEdge shows how finance-related queries perform on AI Overviews, identifying clear areas that continue to show AIO while Google is pulling back from others. The deciding factor…

Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the…

I recently spoke with Jesse Dwyer of Perplexity about SEO and AI search about what SEOs should be focusing on in terms of optimizing for AI search. His answers offered…

SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022,…

Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which…

James LePage, Dir Engineering AI, co-lead of the WordPress AI Team, described the future of the Agentic AI Web, where websites become interactive interfaces and data sources and the value…

James LePage, Director Engineering AI at Automattic, and the co-lead of the WordPress AI Team, shared his insights into things publishers should be thinking about in terms of SEO. He’s…

TL;DR To generate the most value from Discover, view it through an entity-focused lens. People, places, organisations, teams, et al. Your best chance of success in Discover with an individual…

Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel campaigns capture existing demand…