![How We Increased a Law Firm’s Leads by 174% With Content Optimization [Case Study]](https://noagencycube.com/wp-content/uploads/2021/12/Guide-to-Common-Assault-GBH-and-ABH-results-150x150.jpg)
10 Fan-Outs for Prompt Research — Whiteboard Friday
1. Semantic So number 1, semantic. This is obviously one we’re very familiar with from conventional keyword research. Instead of wireless mice, what about cordless mice or other similar sorts…
What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO
For today’s Ask An SEO, we answer the question: “As an SEO, should I be using log file data, and what can it tell me that tools can’t?” What Are…
Google Expands UCP With Cart, Catalog, Onboarding
Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and announced a simpler onboarding process through Merchant Center. The update…
The Content Moat Is Dead. The Context Moat Is What Survives
So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your…
What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]
Avoid prompts that create false positives Separate prompts into three types: branded, comparison, and non-branded. Branded prompts trigger your brand name and inflate visibility, which doesn’t tell you whether you’re…
404 Crawling Means Google Is Open To More Of Your Content
Google’s John Mueller answered a question about Search Console and 404 error reporting, suggesting that repeated crawling of pages with a 404 status code is a positive signal. 404 Status…
How To Track AI Visibility & Prompts The Right Way
AI search has changed the rules, but has your tracking? How do you measure visibility without rankings? Which prompts actually reflect real buyer intent? And how do you avoid AI…
How Smart Advertisers Combine Automation With Strategy
Automation has been part of PPC management for longer than many marketers realize. Bid adjustments, keyword expansion, and audience targeting have been guided by machine learning inside platforms like Google…
How To Use AI To Streamline Time (And Money) Consuming SEO Tasks
SEO, like most organic and non-advertising or paid channels in digital marketing, is labor-intensive. Yes, there are software suites, analytics platforms, research tools, and a number of other things that…
How To Build An SEO Commissioning Workflow
Enterprise SEO doesn’t fail because teams lack knowledge. It fails because they’re invited too late. In most large organizations, SEO still operates in a reactive posture. Teams review pages after…
Authentic Human Conversation™
Last Friday afternoon, Digg died. Again. Two months. That’s how long the relaunch lasted before CEO Justin Mezzell pinned a eulogy to the homepage. The platform had raised $15-20 million.…
SEO Test Shows It’s Trivial To Rank Misinformation On Google
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads.…
Google Explains Why HTTPS Migration May Negatively Impact SEO
Google’s John Mueller answered a question about moving to HTTPS, explaining why the process of making a site secure is actually a major undertaking that can have a negative impact…
AI Search Changes In Q1 2026 [Recap]
SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley…
Search Referral Traffic Down 60% For Small Publishers, Data Shows
Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics…
Google AI Overviews Cut Germany’s Top Organic CTR By 59%
AI Overviews cut the click-through rate on Germany’s top organic position by 59%, according to a SISTRIX analysis of more than 100 million keywords. The data, published by founder Johannes…
Google Removes ‘What People Suggest,’ Expands Health AI Tools
Google has removed “What People Suggest,” a search feature that used AI to organize health perspectives from online discussions. The confirmation came as Google held its annual Check Up event,…
Google AI Mode’s Personal Intelligence Now Free In U.S.
Google is opening Personal Intelligence to free-tier users in the U.S. Previously limited to paid AI Pro and AI Ultra subscribers, the feature is now expanding to users with personal…
How Google Profits From Demand You Already Own
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search inflates your return on ad spend (ROAS) by taking credit for demand you already own, and…
Vibe Coding Plugins? Validate With Official WordPress Plugin Checker
Vibe coding WordPress plugins with AI can raise concerns about whether a plugin follows best practices for compatibility and security. WordPress.org’s Plugin Check Plugin offers a solution for those who…
Trust Is The New Ranking Factor
Would you let an AI agent spend $50,000 of your company’s budget without checking its work? Probably not. Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO…
3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults
Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living.…
AI Content Wasn’t Good Enough. Now It Is.
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made equivalents. Companies that scale AI-generated content do so with the knowledge that they are…
AI Search Barely Cites Syndicated News Or Press Releases
A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI…
You’re Not Scaling Content. You’re Scaling Disappointment
Every few years, the SEO industry discovers a new way to mass-produce content and convinces itself that this time it’ll work. That the sheer volume of pages will overwhelm Google’s…
Google Shares More Information On Googlebot Crawl Limits
Google’s Gary Ilyes and Martin Splitt discussed Googlebot’s crawl limits, providing more details about why limits exist and revealing new information about how those limits can be adjusted upward or…
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse
Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant…
What Actually Works (Based on Data)
With people now increasingly asking ChatGPT questions and product recommendations, if your brand doesn’t show up in those responses, you’re invisible to them. The problem: ChatGPT doesn’t have “rankings”. At…
AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse
Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for…
Digital PR Strategy in 3 Simple Steps — Whiteboard Friday
In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find…