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What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)
Every piece of content you’ve ever published is slowly dying. That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and…
Starting Or Steering The Wave
I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is,…
What It Is and How to Use It in Your SEO Strategy
Most people use “keyword intent” and “search intent” interchangeably. That’s fine as they refer to the same underlying concept: the reason behind a search query. But there’s a practical distinction…
Google Discover Core Update Data: Local Publishers Lost Reach
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The…
Google Says They Deploy Hundreds Of Undocumented Crawlers
Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but hundreds of crawlers across different products and services, most of…
Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases
A vulnerability in the Formidable Forms WordPress plugin installed on over 300,000 websites enables unauthenticated attackers to bypass payment verification. The vulnerability affects all versions up to and including 6.28.…
How AI Automation Turns Static Travel Pages Into Living Content & Experiences
For most of the past 20 years, growing travel marketing meant producing more and more output. This happened because success depended on building additional landing pages for new destinations, publishing…
ChatGPT’s Default & Premium Models Search The Web Differently
Ask ChatGPT’s default and premium models the same question, and they’ll cite almost entirely different sources, according to a Writesonic analysis. GPT-5.4 Thinking, ChatGPT’s premium model, sent 56% of its…
The Dark Side of AI No One Talks About
The model breaks visibility into four quadrants: Open areas known to your brand and customers Hidden areas you haven’t communicated to your audience Blind spots you’ve missed about how customers…
Google Maps Launches AI Conversational Search With Ask Maps
Google Maps is launching Ask Maps, a conversational feature powered by Gemini that lets users ask complex questions about locations and receive AI-generated suggestions on a personalized map. The feature…
The Shortcut Behind Some AI Optimization Tools
On March 3, 2026, OpenAI pushed GPT-5.3 Instant to all ChatGPT users, free and paid, with no fanfare about what else might have changed beneath the surface. Within days, SEO…
Google Answers Questions About Search Console’s Branded Queries Filter
Google Search Central announced that Search Console’s branded queries filter is now available to all eligible sites, causing many SEOs to ask questions about it and Google’s John Mueller stepped…
WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing
tag inside the block). Preview Style Variation Transforms In The Editor Core blocks such as Heading, Image, Paragraph, and Button include built-in style variations. There is now a live preview…
How To Build A ‘Feed-Only’ Performance Max Campaign
Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the…
WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address
WordPress published a troubled security release version 6.9.2 to patch ten vulnerabilities that also caused some sites to crash (display a white screen), so WordPress quickly followed up with a…
5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview
I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search.…
How To Prove PR Business Value With UTM Parameters & GA4
For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one…
Search Central Live is coming to Canada! | Google Search Central Blog | Google for Developers
Wednesday, March 11, 2026 Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time! The event series has been a great…
WordPress Releases A Security Update Followed By A Bugfix
WordPress published security release version 6.9.2 to patch multiple vulnerabilities, but the update caused some sites to crash (display a white screen), so WordPress quickly followed up with an additional…
How to Earn Media Placements
This post was sponsored by Resolve Marketing. The opinions expressed in this article are the sponsor’s own. Link building has evolved. It’s no longer about sending templated emails asking how…
Before You Shift Budget to SEO AI, Ask These Questions [Webinar]
How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing: “What’s our AI strategy?” Your…
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to…
Amazon Wins Preliminary Injunction Against Perplexity’s Comet
A federal judge has granted Amazon a preliminary injunction barring Perplexity AI from using its Comet browser agents to access password-protected Amazon accounts and systems. U.S. District Judge Maxine M.…
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom. What They Found The…
How Much Do Keywords Matter in 2026?
Google clearly recognized that “mobile phone” and “cellular phone” were good matches. This was about a year before the Hummingbird update and text embeddings launched in Google, and a decade…
Organic Rankings Vs. Product Grids: The New Ecommerce Divide
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B…
How Do You Fix Thin Content Across Similar Ecommerce Product Pages?
This week’s Ask an SEO asked : “We’re getting penalized by Google for thin content, but many of our products naturally have similar descriptions. What creative solutions have you seen…
WordPress Releases Updated AI Experiments Plugin
WordPress contributors have released AI Experiments 0.4.1, adding built-in image generation and AI-assisted review tools directly inside the block editor and admin interface. The update became available on March 5,…
3 AI Search Changes Every Marketer Needs A Plan For In Q2
The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and…
Why We Need To Talk About Young People
This is the attention economy. The politics of personality. Trump, Farage, Polanski, Mamdani. Hate them or love them, their ability to dominate the narrative and social media is winning out…