A Non-Scientific Look on How Efficiency Compares
In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out…
I Wrote 100+ Blog Posts for the Ahrefs Blog. Here’s What I Learned.
I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see…
TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of…
Google Enforcing New Email Rules Next Month
Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts. Initially announced in October, these new policies are intended to…
SEO And The Taxonomy Of Topics
Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that…
Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024
1. Define content objectives: Start by identifying the overarching content objectives aligned with your business goals. For example, if a business goal is to increase brand awareness, a corresponding content…
Effective SEO Management Structures For Multilingual And Multinational Websites
In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual…
CRO Misconceptions Every SEO Should Know — Whiteboard Friday
Thoughtful testing But in order for me to validate all of this information, that’s where AB testing comes in. I can’t really be making a change and then looking, oh,…
I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.
Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if…
Adapting Your Digital Marketing Strategy To Local Events And Seasons
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations…
Google Explains The Index, Follow Meta Tag
Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and…
What I Have Learned From Conducting Over 100 Website Migrations
Here are some valuable tips and tricks to navigate the complexities of migration projects: 1. A website’s size doesn’t always determine difficulty The size of the site doesn’t necessarily correlate…
Microsoft AI Takes Retail Shopping To The Next Level
Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand Microsoft’s existing retail industry cloud platform. They use Copilot, Microsoft’s…
Microsoft’s New AI Tools Let Anyone Create Retail Media Content
Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI…
4 Tips For Planning Your Digital Media Mix
From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives,…
OpenAI Announces ChatGPT Team For The Workplace
OpenAI announced the creation of a new subscription plan called ChatGPT Team, a collaborative workspace for organizations to centralize their ChatGPT related work in a secure environment. In the year…
Brave Launches Mistral-Powered CodeLLM In Search Results
Brave Search has announced the integration of a new feature, CodeLLM, enhancing search results for programming-related queries. CodeLLM combines Brave’s search capabilities with the power of large language models (LLMs)…
Google Bans Price Gouging, Victim-Blaming Ads
Google has announced an update to its policy on inappropriate content for advertisements, aiming to better address ads running during or about sensitive world events. The new policy will go…
Google Alters Purpose Of SpecialAnnouncement Structured Data
Google’s updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is different from what Schema.org originally intended. SpecialAnnouncement Structured Data The…
Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
Non-branded traffic comes from users who don’t know who you are, so this includes users who: Have a problem or need but don’t know how to fulfill it Know what…
How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research…
Google’s John Mueller Offers Help With Spammy Foreign Language Hack
Google Search Advocate John Mueller recently responded to a post on Reddit from a website owner experiencing a significant increase in indexed foreign language pages. The website owner reported that…
No Perfect Formula For Search Rankings
In a recent social media statement, Google’s Search Liaison reminds that there’s no “perfect page” formula that websites must follow to rank well in search results. The statement begins: “Today…
Google Clarifies Job Posting Structured Data Guidance
Google updated their job posting structured data guidance in order to change the requirements of how to best keep Google notified of new webpages and changes to existing webpages. Google…
Driving Sales with Digital PR: What E-commerce Brands Need to Know
When done correctly, digital public relations (PR) enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. This is why…
55 Instagram Statistics And Facts For 2024
Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its unique blend of visual storytelling and interactive features. Today, it’s…
New York Times Lawsuit Based On Misuse Of ChatGPT
OpenAI published a response to The New York Times’ lawsuit by alleging that The NYTimes used manipulative prompting techniques in order to induce ChatGPT to regurgitate lengthy excerpts, stating that…
Link Building for Lawyers: 10 Strategies to Help You Win in SERPs
Avvo isn’t the only option. Here are a few legal directories worth looking into. FindLaw Justia SuperLawyers Avvo A critical aspect to remember is consistency in your firm’s name, address,…
Author Bylines Not A Ranking Factor
In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The SEO Community The issue…
Google Gives Cookie Reprieve To Select Sites Through New Trials
As Google starts restricting third-party cookies in Chrome, it’s offering a limited deprecation trial for sites proving functionality issues. Google is phasing out third-party cookie access in Chrome by 2024. …