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Google’s Ads Chief Details UCP Expansion, New AI Mode Ads
Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube,…
ChatGPT Has 12% of Google’s Search Volume but Google Sends 190x More Traffic to Websites
ChatGPT processed 2.5 billion prompts per day as of July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based on the 5 trillion searches per day they announced in…
Your Paid Media Went Offline, Can You Survive Without It?
Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: “If I turned off all paid media,…
220+ Markers That Measure Experience, Expertise, Authority, and Trust
With all the talk about brand authority shaping performance in Google, especially its AI search features, many people are wondering how to actually measure it. The answer is an E-E-A-T…
Should I Optimize My Content Differently For Each Platform?
This week’s Ask an SEO question is from an anonymous reader who asks: “Should I be optimizing content differently for LinkedIn, Reddit, and traditional search engines? I’m seeing these platforms…
Make 2026 The Year Your Business Thrives On Reddit [Webinar]
Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it?…
Synthetic Personas For Better Prompt Tracking
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts…
Google Can Now Monitor Search For Your Government IDs
Google’s “Results about you” tool now lets you find and request removal of search results containing government-issued IDs. This includes IDs like passports, driver’s licenses, and Social Security numbers. …
New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough
. However it also contains inline elements such as the contents of script tags or styling added to other tags. This can rapidly lead to bloating of the HTML doc.”…
Bing Webmaster Tools Adds AI Citation Performance Data
Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving visibility into how content gets cited across Copilot and AI-generated answers in Bing. The feature, now in public preview,…
OpenAI Begins Testing Ads In ChatGPT For Free And Go Users
OpenAI is testing ads inside ChatGPT, bringing sponsored content to the product for the first time. The test is live for logged-in adult users in the U.S. on the free…
How AI Changes Marketing Budget Spend
In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology…
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)
Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of…
7 Insights From Washington Post’s Strategy To Win Back Traffic
The Washington Post’s recent announcement of staffing cuts is a story with heroes, villains, and victims, but buried beneath the headlines is the reality of a big brand publisher confronting…
How to Build AI Citations — Whiteboard Friday
Step 2: Analyze the citations for each prompt Once you’ve got a short list of prompts, let’s say you’ve got up to 20 prompts that you’re working with to begin…
Google Revises Discover Guidelines Alongside Core Update
Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites…
90 Days. 1 Plan. Improved Local Search Visibility
A 90 Day Plan to Prepare Every Location for AI Search AI is changing how consumers discover and choose local brands. For multi-location businesses, visibility is no longer decided only…
Microsoft’s Publisher Marketplace, Google Tag Update, Multi-Party Approvals – PPC Pulse
Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work. Microsoft announced a new Content Publisher Marketplace, where…
Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse
Welcome to the week’s Pulse for SEO: updates affect how Google ranks content in Discover, how it plans to monetize AI search, and what content you serve to bots. Here’s…
Is Google Finally Cracking Down On Self-Promotional Listicles?
Jump straight to examples of affected websites. Over the past year, one of the most common tactics for gaining visibility in AI search has been for companies to publish “listicle”…
What 1,000 Businesses Reveal About Marketing Growth in 2026
Learn The Signals Shaping Marketing, Efficiency, and AI Planning As 2026 rolls on, many teams find themselves adjusting how they approach overall business and marketing growth. What is the most…
Google Shows How To Check Passage Indexing
Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer…
Google Releases Core Update Targeting Discover Feed
Google has launched a core update specifically for Discover, rather than Search more broadly. The February Discover core update began Feb. 5 for English-language users in the…
Google’s February 2026 Discover Core Update | Google Search Central Blog | Google for Developers
Thursday, February 5, 2026 Today we’ve released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that…
The Shift From Search Sessions To Decision Sessions
This one started with a question from Adorján-Csaba Demeter, a subscriber in Romania, who asked how big the behavior change could be after Google’s AI Mode Personal Search launch, and…
Is Your Internal Linking Helping Or Hurting Topical Authority?
Today’s question is about understanding internal linking and how it can help or hinder a search engine’s perception of a page’s topical relevance and authority. “How do you technically assess…
How to Choose the Best Prompts to Monitor Your AI Search Visibility
Now that Ahrefs users can track AI visibility for the exact queries they care about, many people are wondering which terms they should monitor. After all, conversing with AI is…
Why Off-Page SEO Still Shapes SERP & AI Visibility in 2026
How Links, Mentions, and Authority Influence Rankings and AI Discovery Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape…
Google Search Hits $63B, AI Mode Ad Tests Detailed
Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07…
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’
Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of…