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Akamai analyzed AI bot activity by examining application-layer traffic from its bot management tools. Commerce drew the most AI bot traffic at 48%. Media, which includes publishing, video, social media,…

This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating…

Google’s John Mueller answered a question about duplicate URLs appearing after a site structure change. His response offers clarity about how Google handles duplicate content and what actually influences indexing…

I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the…

Google’s March core update has finished rolling out, according to the Google Search Status Dashboard. The dashboard updated at 6:12 AM PDT on April 8 with the completion note: “The…

Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs…

AI search is dominating the strategy conversation right now, and every SEO director is fielding the same pressure from leadership: “What’s our AI search plan?” The instinct is to optimize…

Google CEO Sundar Pichai said AI models could break widely used software and that prices for black-market zero-day exploits may be falling. The comments came during a conversation on the…

A recent podcast by Google called attention to the fact that websites are getting larger than ever before. Google’s Gary Illyes and Martin Splitt explained that the idea that websites…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI Mode is compressing the stage where buyers compare, reject, and discover brands on their own. Our new…

Ask any PPC professional what career shape they are working toward, and most will say T-shaped. One deep specialism, broad supporting knowledge across adjacent areas. It became the dominant career…

A search marketing professional from India wrote a blog post about how she feels about seeing the word guru used within the SEO community in a way that’s different from…

This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is…

A new Ipsos survey adds consumer sentiment data to the growing debate over ads in AI search. Most US adults say ads in AI search results would reduce their trust…

For more than a decade, Google’s share of global search traffic barely moved. It hovered between 91% and 93%, and the SEO industry built its workflow around that reality. As…

Resoneo says ChatGPT responses began referencing about 20% fewer websites after what it identifies as the early-March transition to GPT-5.3 Instant. The analysis comes from the French SEO consultancy and…

WordPress delayed the release of the highly anticipated version 7.0 of the CMS because the real-time collaboration (RTC) feature was not yet stable. The delay has caused some to question…

1. Identify Which AI Platforms Are Driving Your Visitors Each LLM and answer engine has different logic, leading to different outputs for the same prompts. It’s important to understand which…

This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get…

When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody wants…

Google’s John Mueller answered a question about why some websites use multiple XML sitemaps instead of a single file. His answer suggests that what looks like unnecessary complexity may come…

WordPress co-founder Matt Mullenweg responded to Cloudflare’s announcement of EmDash as the spiritual successor to WordPress by invoking Will Smith’s Oscars slap. Cloudflare’s CEO responded by doing exactly what Mullenweg…

Welcome to the week’s Pulse: updates affect how Google ranks content, how its crawlers handle page size, and where AI referral traffic is heading. Here’s what matters for you and…

Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I…

A lot of PPC managers are going to get asked about ChatGPT Ads over the next few months. That was probably inevitable the moment OpenAI moved beyond testing ads and…

This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can…

Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. That’s…

The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured,…