What You Need To Know
Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results. Historically, having a…
7 Unique Keyword Sources To Boost Your Site Ranking
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. In the jungle of SEO, there’s a lot of competition for the best resources…
Learn How TikTok Advertising Works With This Free Guide
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics,…
Getting Started In International SEO: A Quick Reference Guide
For many companies, having a global website is one of the best ways to reach a wider audience to grow their business. As more quick and easy website design services…
Does Value of Internal Links Differ Based on Page Location?
Google’s John Mueller offered his insights into internal linking and whether it makes a difference whether the internal links are in the header, footer or the content. His answer was…
Google Sunsets FLoC, Announces New Topics API Solution
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution, FLoC (Federated Learning of…
Importance of Content Marketing for eCommerce Brands
A few years ago, content marketing was nothing more than an exciting new way of marketing for eCommerce. Today, it has evolved into a marketing powerhouse required for every business…
15 Podcasts to Boost Your SEO Game
I have serious commitment issues when it comes to podcasts (and books and TV series, for that matter). That’s because I’m a firm believer in being fussy about what I…
11 Stunning Data Visualizations To Inspire Your SEO Reporting
We’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person. As SEO professionals, we know…
The Top Tech SEO Strategies for 2022 and Beyond
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Last year was an incredible year…
7 Social Commerce Tips & Who’s Doing It Right
Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce, you can leverage social…
Instagram Rolls Out Updates To Live Videos & Remixes
Instagram is rolling out updates that will give users a new way to promote their live videos, and more options when it comes to remixing videos. Adam Mosseri, Head of…
Squarespace Announces Video Hosting And Monetization
Squarespace announced an expansion of their Member Areas monetization platform that now allows publishers to host and monetize video content. The new capabilities makes it easy for publishers to sell…
10 Best Digital Marketing Facebook Groups
What makes a good Facebook marketing group? To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of…
Are SEOs Unwilling To Say “I Don’t Know”?
Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. This topic came up in a discussion during…
19 Easy (But Effective) Digital Marketing Tips
Looking for some simple yet effective digital marketing tips? You’re in the right place. Get ready to implement the tips below, which will improve your business: Set SMART marketing objectives…
WordPress 5.9 With Gutenberg Is The Future of Publishing
WordPress 5.9 code-named Josephine has been released. The big news about 5.9 is that Gutenberg finally has full site editing capabilities which means that Gutenberg is ready to be used…
Visualizing Google Core Update Winners & Losers With Python
For SEO experts, Google’s core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will be winners…
How Efficient Site Structure Can Boost SEO Rankings
Search engine optimization (SEO) is one of the primary online marketing strategies entrepreneurs prefer to implement for their businesses. If you have an official site, you can optimize it for…
How To Drive Facebook Leads Via Phone Calls
By now, most advertisers are aware of the potential Facebook offers as a lead generation channel. Whether you’re a mom-and-pop retail store or a massive multinational conglomerate, chances are that…
Which One Is Best For You?
Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase…
Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips
What SEO considerations should you factor into your rebrand planning process? This question comes from Tyler, who attended a recent SEJ webinar and asked, “Recently, we had a client rebrand…
YouTube CEO Defends Removal Of Dislike Counts
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. Many may be disappointed to hear that…
Talking Google MUM & Enterprise Culture With Conductor’s CEO
We’re constantly hearing about new updates to Google’s algorithm, and some are more impactful than others. It can be difficult to separate the buzz from actionable insight. This past year,…
5 Key On-Page Optimizations For Local SEO
When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are…
Build on Country Specific Domain Or Use Existing Site?
Google’s John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked an international SEO his…
How to Reclaim Your Keyword Data
In Google Analytics, when you see “(not provided)” instead of the queries that led searchers to your website, this means Google is covering organic keywords data in the interest of…
Google’s Core Web Vitals Badge Likely Won’t Happen
Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. This is stated by Google’s…
Quick SEO Tips for Your Website in 2022
Is a powerful website for your business enough? Many people go to great lengths to create a website that reflects their aims and goals. However, in today’s competitive world, this…
Why Does Google Not Recognize My Competitor’s Links As Manipulated?
This week’s Ask An SEO question comes from Arvin from Vancouver, Canada, who wrote: “One of our competitors has gotten tons of backlinks from unrelated posts including forums like that…