How SEO Is Helping Archaeologists Debunk Conspiracy Theories
The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. You may have heard about…
6 Best Content Calendar Templates To Use In 2023
Chances are, as a content creator, you’ve experienced creating a post spontaneously, without any planning. While it may work for some, it’s not ideal. Why? To quote the iconic motivational…
They’re Simply the Best: The Top 25 Moz Blogs of 2022
We published 156 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find blogs on new findings…
Best SEO Courses Online – Free & Paid Options
Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you?…
5 Content Marketing Techniques To Grow a New Business
Part of starting a new business is getting its name to potential customers through various marketing channels. Content marketing is one of those channels, and it’s an ideal way to…
WordPress Anti-Spam Plugin Vulnerability Affects Up To 60,000+ Sites
A WordPress anti-spam plugin with over 60,000 installations patched a PHP Object injection vulnerability that arose from improper sanitization of inputs, subsequently allowing base64 encoded user input. Unauthenticated PHP Object…
What Is It & How Can You Use It?
OpenAI introduced a long-form question-answering AI called ChatGPT that answers complex questions conversationally. It’s a revolutionary technology because it’s trained to learn what humans mean when they ask a question.…
How To Target Multiple Cities Without Hurting Your SEO
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to…
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…
Why SEO Pros Need To Master Prompts: The ChatGPT Revolution
Content generation has grown exponentially in recent years, and prompts have become a must-have tool for SEO professionals. With these simple instructions, it’s possible to generate articles, images, videos, and…
The Best of Whiteboard Friday 2022
We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top…
Snapchat Marketing: An In-Depth Guide
Social media marketing is all about location. If your target audience is on a platform, then you should be too. And if you’re going after a younger demographic that means…
What is the Risk of Focusing on Competitors SEO Strategies?
Today’s Ask An SEO question comes from Peter, who asks: “What’s the risk of focusing on what competitors are doing, as opposed to charting your own path? If all competitors…
What Is Header Bidding?
The header bidding technology started to develop in 2015, and has since helped many publishers to grow their revenue by as much as 40% (and even, in some cases, to…
5 Great Value Proposition Examples & Why They Work
“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire.…
Twitter Adds Public View Counts To Tweets
Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users’ content. Twitter’s tweet view count, otherwise known…
Twitter Enhances Search Results For Cashtags
Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency. Adding a dollar sign in front…
Mastodon Reaches 2.5 Million Users, Founder Holds Reddit AMA
Since Elon Musk acquired Twitter, Mastodon, a decentralized and open-source social media platform, has grown its user base from 300K to 2.5M monthly active users. Eugen Rochko, Founder of Mastodon,…
TikTok Trends Right Now: Winter 2022
Did you know that there are 1 billion active users on TikTok? In the U.S. alone, there are 136.5 million users you can engage as part of your social media…
Why Backlinks Are an Integral Part of SEO Strategy
Have you wondered why a discussion on search engine optimization (SEO) isn’t complete without a mention of backlinking? Backlinks are almost like “votes” that you get from other websites that…
17 Awesome Examples Of Social Media Marketing
Technology has made the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an…
12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out…
SEO During A Recession (Does It Still Work?)
It doesn’t take a professional economist to predict the global markets are headed for a downturn. In the past year, inflation rates in the United States have hovered around 7%,…
Expert SEO & Google Algorithm Predictions For 2023
2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and unconfirmed updates –…
How To Create A Survey Quickly In Google Forms And Microsoft Word
While we tend to over-complicate SEO with constant algorithmic updates and best practices, the foundation of digital marketing lies in audience and market research. Many tools, such as keyword research…
Daily SEO Fix: Monitoring Local Markets
Almost every search we make via Google includes some degree of localization. So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing…
How To Do a Website Audit To Improve SEO & Conversions
Do you remember the most recent time you checked on your website? Whether this is your first website audit, you haven’t done one in a while or a redesign is…
Looker Studio (New Google Data Studio): The In-Depth Guide
If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand. While Google Data Studio made reporting easier for many marketers, it certainly had its limitations. As…
Are Javascript Redirects SEO Friendly?
So, you want to implement JavaScript redirects, but you’re unsure how they work? Yes, they are more challenging to implement than standard redirects. Ideally, you should use 301s, 302s, or…
Journalism to PR to Marketing to Sports
In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field. Karina Barriga Albring…