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“Flawed” WordPress Proposal Causes Backlash
A new proposal for WordPress 6.0, scheduled for May 2022, will enable automatic image conversions as a default so that all uploaded images will display in the better WebP format.…
Performance Max Now Supported In Google Ads Editor v2.0
This past quarter, Google has pushed the adoption of one of its newest campaign types: Performance Max. Up until now, these campaigns could only be created in the online Google…
TikTok Launches Search Ads Beta For Selected Partners
There’s a new way for advertisers to reach customers on TikTok. Though not yet announced or confirmed, it appears TikTok is quietly rolling out ads within its search results page.…
11 SEO Myths That Will Damage Your Rankings in 2022
You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect…
New Google Search Label For Highly Cited Sources
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The label will appear next to pages in Top Stories and…
A Complete Guide To On & Off Page Local SEO Content
When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s…
Are Brand Keywords Valuable For Every Audience? [Case Study]
Hello, my fellow search industry friends. If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column…
Create Killer SEO Headlines With These 15 Free Tools
Two out of 10 people will click on a link based on the title. Whether you are creating an email, a social media post, a blog post, a video or…
How To Stay Up-to-Date In The SEO Industry
Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t…
Announcing Our MozCon 2022 Community Speakers!
High fives and fist bumps for each and every person who took the time to submit pitches for this years’ community speaker spots! Our selection committee read, watched, and researched,…
What Are They & 7 Actionable Ways to Find Them
Let’s just get this out of the way right now: Seed keywords are not a silver bullet for SEO success. But they are the foundation of good keyword research. Spending…
New PPC Salary Report Details How Much PPC Pros Earn
A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. Duane Brown, CEO and Head of Strategy at Toronto-based ad…
How to Use Podcasts for Link Building
It’s estimated that there are over 2 million podcasts. This means no matter what industry you’re in, there are almost certainly dozens of relevant podcasts where you could be a…
More Search Console Insights Added to Google Data Studio
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. This update is announced by Google Search…
WordPress All In One SEO Plugin Integrates Microsoft Clarity
Popular WordPress SEO plugin All in One SEO (AIOSEO) now integrates Microsoft Clarity user behavior analytics. Clarity allows publishers to see how users interact with a website in order to…
Google Explains How AI Keeps Search Safe Via MUM & BERT
A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results. Highlights: Google is…
Monitoring Search traffic (and more!) with Data Studio | Google Search Central Blog | Google Developers
Wednesday, March 30, 2022 This article shows how to create a monitoring dashboard for your Search traffic on Data Studio. While Search Console provides out-of-the-box charts and filtering capabilities, Data…
Google Expands Trusted Store Badge To Free Shopping Listings
The coveted Google Trusted Store Badge has been around for almost a decade. In fact, Google stated that over 67% of users relied on Google ratings, price comparison and reviews…
Navigating through Departments: The Key to Making Impactful Changes in SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEO is unlike any other digital…
Why Should Content Marketing Emphasize Quality Over Quantity?
In content marketing, the debate as old as time persists today: quantity vs. quality. It’s true that putting out content frequently used to be a great strategy for getting ranked…
How To Drive Traffic & Engagement With Push Notifications
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Do you want to drive more traffic to your website? Do you need visitors…
How to Create a Niche Site That Earns 4 Figures a Month in 6 Easy Steps
Niche sites have significant earning potential. So much so that they can eventually replace your regular “9 to 5.” But to reach that point, you need to know how to…
30 Crazy Social Media Facts Marketers Need To Know
Social media has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends,…
Google Search Console Updates Structured Data Report
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The update is rolling out to…
TikTok Taps Into GIPHY’s Video Clips With New Editing Tool
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. TikTok Library is the name of the…
Hotel Booking Links Now Available In Google Search & Maps
Last year, Google introduced a way for hotels to show free booking links. This month, Google announced an expansion of free booking links. These free links are now available on…
Accessibility Not A Direct Ranking Factor
Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. This is stated during a the Google Search Central SEO office-hours hangout recorded on…
Top Digital Marketing Trends for 2022: Oracle Survey Results
To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all…
7 Best Free SEO Tools in 2022 To Help Beginners Get Started
There are constantly new tools being created to help make our lives easier as bloggers, businesses and social media creators. Whether you’ve built your own website from scratch or used…
Who’s Best At Earning The Click & How It’s Done
Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity with…