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Vulnerability Uncovered In Wix Vibe Coding Platform
Cloud security company Wiz discovered a critical flaw in Wix’s Base44 vibe coding platform that enabled attackers to bypass authentication and gain access to private enterprise applications. The relative simplicity…
Bing Recommends lastmod Tags For AI Search Indexing
Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in AI-powered search to determine which pages need to be recrawled. While real-time…
Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On
Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites of some of the largest multinationals. Having built two large…
Should I Still Invest In SEO? (Yes, But Not In The Old Way)
How users are starting to interact with the internet has changed and soon will be unrecognizable from the internet we’ve grown comfortable with. With Google integrating AI-powered features into Search,…
How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So, to clear up the confusion, I’ll show you the key metrics that really…
Query Fan-Out Technique in AI Mode: New Details From Google
In a recent interview, Google’s VP of Product for Search, Robby Stein, shared new information about how query fan-out works in AI Mode. Although the existence of query fan-out has…
WooCommerce Customer Review Plugin Vulnerability Affects 80,000+ Sites
An advisory was issued about a vulnerability in the Customer Reviews for WooCommerce plugin, which is installed on over 80,000 websites. The plugin enables unauthenticated attackers to launch a stored…
WordPress AI Engine Plugin Vulnerability Affects Up To 100,000 Websites
A security advisory was issued for the AI Engine WordPress plugin, installed on over 100,000 websites, the fourth one this month. Rated 8.8, this vulnerability enables attackers with only subscriber-level…
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like…
Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
Over the years, I have been asked to audit numerous enterprise search programs, transforming them into world-class solutions. Time and again, I found that the SEO teams were smart, capable,…
How AI Is Revealing The True Potential Of Individual-Centric Marketing
A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But,…
Research Shows Differences In ChatGPT And Google AIO Answers
New research from enterprise search marketing platform BrightEdge discovered differences in how Google and ChatGPT surface content. These differences matter to digital marketers and content creators because they show how…
How To Win in Generative Engine Optimization (GEO)
This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer…
Are Reviews Shaping What LLMs Say About My Local Business?
If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like…
Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI
Google’s John Mueller re-posted the results of an experiment that tested if ecommerce sites were accessible by AI Agents, commenting that it may be useful to check if your ecommerce…
File Uploads, Live Video Search, More
Google is expanding AI Mode in Search with new tools that include PDF uploads, persistent planning documents, and real-time video assistance. The updates begin rolling out today, with the AI…
Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings AI tools to Microsoft’s Edge browser Available tools…
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to guide users through complex topics. While aimed at students, Study Mode reflects…
AI Halftime Report H1 2025
It’s halftime. The first half of 2025 brought major shakeups in SEO, AI, and organic growth – and it’s time for a reality check. Traffic is down, revenue is ……
How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?
This week’s Ask An SEO question comes from an ecommerce business that followed best practices, but still lost traffic after migrating to a new platform. “We recently migrated our ecommerce…
Google Explains The Process Of Indexing The Main Content
Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are the most critical error that gets in the way of…
Google On Balancing Needs Of Users And The Web Ecosystem
At the recent Search Central Live Deep Dive 2025, Kenichi Suzuki asked Google’s Gary Illyes how Google measures high quality and user satisfaction of traffic from AI Overviews. Illyes’ response,…
Which Marketing Jobs Are Most Affected by AI?
New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot.…
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing) via @sejournal, @jonkagan
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale. The post Performance Max: I…
The SEO Industry Is Teaching The Wrong Skills
Generative AI-driven search isn’t a trend; it’s the new baseline. Tools like Gemini and ChatGPT have already replaced traditional queries for millions of users. Your audience doesn’t just search anymore:…
CSS Background Images Aren’t Indexed
In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images can enhance visual design, they’re…
Do AI Assistants Prefer to Cite “Fresh” Content? (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations across 7 AI search platforms to find out. As we clamor to optimize…
Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site. Soft 404s consume crawl budget and won’t…
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s…
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show…