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16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025
We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing tools lately. Below, you’ll find some we love and use every day, and…
Google Updates Structured Data Requirements For Return Policies
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should…
Robots refresher — page-level granularity | Google Search Central Blog | Google for Developers
Friday, March 14, 2025 With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further…
Google Opens Gemini Deep Research To Free Users (With Limits)
Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is…
Google Search History Can Now Power Gemini AI Answers
Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead…
WordPress Backup Plugin Vulnerability Affects 5+ Million Websites
A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over five million installations. The vulnerability requires no user authentication, making it easier…
Education SEO for Higher Education, EdTech and K-12 Schools
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the only education SEO guide you’ll ever need. Before I started SEO, I was…
Google Begins Rolling Out March Core Algorithm Update
Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM…
How To Justify And Make A Business Case For SEO Budgets
Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget…
Leveraging Multi-Channel Strategies For Maximum Reach
Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings, scanning the news, consuming articles, or listening to podcasts. Given the staggering…
Mullenweg Considers Delaying WordPress Releases Through 2027
A leaked WordPress Slack chat shows that Matt Mullenweg is considering limiting future WordPress releases to just one per year from now through 2027 and insists that the only way…
Using SEO To Capture Growth Opportunities In Emerging Markets
With the increase in AI-generated search results and the growing popularity of answer engines, multinational businesses experience declining organic traffic and revenue from organic searches in more established markets. It…
12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of…
Google Publishes New Robots.txt Explainer
Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking…
4 Ways To Find Out If Your Brand Is Visible + Prompts
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google…
Why Most Marketers Stay Stuck
Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into an unknown situation. There is…
Top Choices For Text, Image, & Video Generation
With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose.…
New Wix Automations Makes It Easy To Grow Revenue And Engagement
Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations…
How To Improve Speed And Performance For A WordPress Site
I love WordPress, but it isn’t perfect out of the box. Themes and plugin choices are more important than ever as some can hamper the site’s performance. You can do…
Is Compression A Google SEO Myth?
I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with…
The Potential Impact Of AI Mode And Deep Search Models
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after…
How Can You Distinguish Yourself In This Era Of AI Search Engines?
Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this…
Why Google May Adopt Vibe Coding For Search Algorithms
A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google…
Content Churn in Google Doubled Over Five Years
Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a…
YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
YouTube Creator Liaison Rene Ritchie has advised content creators on adapting to YouTube’s upcoming mid-roll advertising changes. These changes take effect on May 12 and will alter how ads appear…
U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly
The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where…
How To Spot (& Fix) AI-Generated Content
New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your…
We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing
We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is…
The Top 3 YouTube Trends To Pay Attention To Right Now
The search and marketing community should pay closer attention to YouTube. According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com…
3 Ways AI Is Changing PPC Reporting
PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data…