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Google’s Martin Splitt Warns Against Redirecting 404s To Homepage
Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website owners face: Should all 404…
Google Discontinues Controversial “Page Annotations” On iOS
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text…
14 Digital Content Types You’re Probably Not Using Enough
Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many…
robots.txt — a flexible way to control how machines explore your website | Google Search Central Blog | Google for Developers
Friday, March 7, 2025 A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools…
10 Top Converting Landing Pages That Boost ROI With Examples
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can…
AI Overviews Rise As Click Rates Decline
A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web…
Digital Marketing Analytics Made Simple With This Free AI Tool
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate…
Is Google Ads Still Good Value For Money For Low Budget Accounts?
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value…
How Your Organization Can Implement A Structured Data Strategy
Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide…
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google announced an expansion of its AI-powered search features, enhancing AI Overviews with Gemini 2.0 and introducing a new experimental “AI Mode.” AI Overviews With Gemini 2.0 Google has upgraded…
6 Ways To Use AI To Scale Content Marketing With a Lean Team
This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary. Review skills, recommendations, and certifications Copilot will highlight key details, including: Professional skills…
Google Updates Robots Meta Tag Document To Include AI Mode
Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google…
WordPress’s Next Phase: Mullenweg Shares What’s Ahead
In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including…
How To Handle Duplicate Content Across Multiple Domains
Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for a group of schools in the UK. We have 21…
Google’s AI Shopping Tools Transform Ideas Into Real Products
Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for…
Search Central Live is going to Madrid | Google Search Central Blog | Google for Developers
Wednesday, March 5, 2025 Leer en español We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9! Following successful events…
Mapping Digital Marketing KPIs To Business Outcomes
In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with…
How To Use LLMs for Competitive Research and Gap Analysis
Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site. =GPT("Based on…
QR Codes For Review Pages
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct…
How Google, ChatGPT, & DeepSeek Handle YMYL Queries
A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across…
Does Dwell Time After Google Ad Clicks Impact Organic Rankings?
Lalindra from Ontario asks: “Does the dwell time and user engagement after clicking on Google Ads impact search engine rankings? If yes, since when has this been in effect?” That…
SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)
Here are two ideas that can be true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels. SEO…
8 Free AI Writing Tools To Speed Up Your Content Creation Process
Perplexity AI is an intelligent research assistant that delivers accurate results with cited sources, prompts, and follow-up questions. It remembers past interactions for a more intuitive experience, making it a…
Google On Low-Effort Content That Looks Good
Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort…
Google’s VP of Ads and Commerce Outlines 2025 Priorities
Google is making big moves in 2025, and unsurprisingly, AI is at the heart of it all. In a recent update, Vidhya Srinivasan, Google’s VP and GM of Ads and…
First Search Central Live in South Africa
On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa! We’re excited to welcome you at Search Central Live South…
Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about…
10 Google Shopping Product Feed Optimization Tips & Tricks
Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on…
How To Create A Multilingual Website On WordPress
With the rise in ecommerce, we live in a borderless world. Someone sitting on one side of the world could be shopping with a business on the other. This is…