Daily SEO Fix: How to Use Keyword Labels in Moz Pro
Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords…
Upgrade To New Search Ads 360 By 2024
Google announced the latest improvements to Search Ads 360 in an effort to offer a more efficient and user-friendly experience, with cross-channel campaign support and features that cater to the…
Shipping and Returns information on Google Search web results | Google Search Central Blog | Google Developers
Monday, April 17, 2023 Google Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites. We’re also making it easier to…
Top 14 SEO Podcasts For 2023
Podcasts offer a way to explore a wide range of SEO-related topics. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. SEO is constantly evolving, with…
How to Comply With ADA & WCAG
As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs…
Practical Tips for Presenting SEO Projects to Executives — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Any time you have to present your SEO…
7 Content Writing Trends For 2023
The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products. One field that stands…
10 Things You Can Do in Ahrefs for Free
Ahrefs offers a wide range of free SEO tools for digital marketers on a tight budget. In this article, I’m going to walk you through each tool and when to…
Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT
Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset…
“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
Google Reduces What Triggers Video Thumbnails In The SERPs
Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for…
11 Popular Apps, Products, And Services Potentially Affected By The RESTRICT Act
The recently-introduced bipartisan legislature may give users and lawmakers alike a bit more than they bargained for. The Restricting the Emergence of Security Threats that Risk Information and Communications Technology…
Voice Search SEO: 6 Strategies To Implement Today
Search engine optimization (SEO) has become an important part of digital marketing. Companies are now paying close attention to SEO for its impact on their digital growth. It is especially…
Microsoft & Roku Unite To Enhance The Ad-Buying Experience
Microsoft Advertising and Roku Advertising are joining forces in an industry-first collaboration to enhance the ad buying experience and optimize ad performance. Navigating the digital advertising landscape can often feel…
Simplifying video presentation on Google Search Results | Google Search Central Blog | Google Developers
Thursday, April 13, 2023 Today, we’re making a change so that video thumbnails only appear next to Google search results when the video is the main content of a page.…
Machine Learning Examples For The Real World
As an SEO professional, you’ve heard about ChatGPT and BARD – or even used them yourself. You might also be familiar with a handful of machine learning models from Google,…
11 Creative Marketing Ideas (Suggested by 18 Marketers)
Sometimes, all you need are ideas to get your creative juices flowing. So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for…
Google’s Gary Illyes Weighs On Sudden Keyword Ranking Drops
In the latest edition of Google’s SEO Office Hours, Analyst Gary Illyes addressed a concern raised by a website owner regarding their site disappearing from search results for a specific…
Google Warns Against Cloaking HTTP Status Codes
During Google’s April 2023 SEO Office Hours, a website owner asked Gary Illyes, Analyst at Google, whether giving Googlebot a different HTTP status code from the one served to human…
Google April 2023 Reviews Update Focuses Heavily On Experience
Google released the Google April 2023 Reviews Update today, April 12, 2023 at noon EST (9 AM PDT). This update leans heavily on signals of experience. Google’s April 2023 Product…
MozCon 2023: The Initial Agenda
The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh…
How To Increase Your Google Ads Profits With 3 Simple Steps
Are your Google Ad campaigns falling short of your expectations? Are you looking for ways to scale your ad account and drive more conversions? With a few simple tweaks to…
Why Broken Bookmarks Could Harm SEO and How To Find and Fix Them
User experience has a profound effect on the customer journey. This includes how easy your website is to navigate, page load speed, and whether links lead to relevant pages can…
Google’s Webspam Report Explains Role Of SpamBrain
Google’s annual Webspam Report covering 2022 highlighted all the ways their SpamBrain anti-spam system became more adept at catching multiple forms of spam. While the report is mainly about reporting…
How To Choose A Domain Name
When it comes to building your website, choosing a domain name is one of the most important decisions you will make because it affects how the site is marketed and…
SEO Agency Software (What Do They Use?)
Here’s my selection of the software that SEO agencies use to get their work done and manage their teams successfully. Accurate data is important for SEO agencies to make good…
5 Enterprise SEO Trends To Watch In 2023
As purchasing power continues to shift and paid marketing budgets dwindle, SEO is increasingly important for business executives who are looking to stay ahead. By leveraging critical insights into consumer…
WordPress Security Plugin Vulnerability Affects +1 Million Sites
WordPress security plugin discovered to have two vulnerabilities that could allow a malicious upload, cross-site scripting and allow viewing of contents of arbitrary files. All-In-One Security (AIOS) WordPress Plugin The…
Google Has A New Page For Bard Chatbot Updates
Google recently launched a dedicated Experiment Updates page for the Bard AI project, making it simple for users to stay informed about the latest features. This new page allows you…
How we fought spam on Google Search in 2022 | Google Search Central Blog | Google Developers
Tuesday, April 11, 2023 Every day, we’re discovering, indexing, and serving billions of web pages, and a significant portion of pages we discover are spam. In 2022 we launched multiple…