Daily SEO Fix: Exploring Subfolder Search with Moz Pro
A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or…
Google To Unify GA4 & Google Ads Conversion Windows
Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window…
How To Create A Customer Journey Map
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This…
Two Search Experts Discuss Blogging About SEO [Podcast]
A Candid Conversation On The Latest Trends, Industry News, And More When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends…
The Fundamentals of Crawling for SEO – Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode of Whiteboard…
OpenAI GPT-4 Arriving Mid-March 2023 And It’s Huge
Microsoft Germany CTO, Andreas Braun, confirmed that GPT-4 is coming within a week of March 9, 2023 and that it will be multimodal. Multimodal AI means that it will be…
How To Find & Analyze Data
YouTube provides a built-in analytics platform to help you understand your channel’s performance. If you’re used to Google Analytics, YouTube Analytics is a lot easier to use and understand. But…
Social Media Engagement Rates Dropping Across Top Networks
Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content…
The Complete Guide to Running an SEO Campaign in 2023
About 70% of experiences online begin with a search engine. Consumers are looking for businesses, products and services via Google. With search engine optimization (SEO), you can ensure they find…
Weekly News Recap for Search, Social, And AI
Keeping track of the latest industry news is hard to do. Enter: the SEJ Sum-Up. Every Friday, we condense the top stories you need to know – from search to…
Marketing Automation Tools (That Save You Time)
Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things. Here are my (and the Ahrefs team’s) top…
23 SEO Questions to Ask New Clients + Questionnaire Template
Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it…
The Best SEO Conferences For 2023 (Virtual And In-Person)
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay…
Why Hiring UX Designers Is Important for Tech Startups
Imagine if you had to sip your tea or coffee from this cup… The color is good. It has a handle. It is much like any other cup. But when…
Q&A With Google’s Martin Splitt
How does Google Search Console use product schema markup? Does semantic HTML make it easier for search engines to understand your website? Competition is fierce, and you need every easy…
Bing AI-Powered Search & Edge Browser Grow Users & Engagement
Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled…
6 PPC Strategies To Focus On Now
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations.…
8 Most Important Types of Keywords for SEO
We’ll take a look at the types of organic keywords everyone interested in SEO should know. If you just want a quick overview of the types, see the cheat sheet…
5 Cost-Efficient Ways To Get Higher Return On Paid Media
Wish you could get the best of both worlds – lower cost-per-click (CPC) and more high-quality leads? Wondering how to make the most of your 2023 paid marketing budget? One…
TikTok Introduces Series For Creator Content Monetization
TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series…
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
Google has introduced a new feature that will make creating and activating campaign audiences in Google Ads easier. With this new update, you can access the Google Analytics 4 (GA4)…
Diving for Pearls: A Guide to Long Tail Keywords – Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together…
Google Introduces Updated Desktop Search Design
Google is bringing its updated mobile search results design to desktop, the company announced today. The new layout will help users quickly identify websites in search results and ads. What’s…
DuckDuckGo Enters The AI Race With DuckAssist
DuckDuckGo, the privacy-focused search engine, has unveiled DuckAssist, a new feature that generates natural language answers to search queries using Wikipedia. This marks the first in a series of AI-assisted…
5 Steps To Do Long-Tail Keyword Research for Your Content Strategy
Doing long-tail keyword research is a great way to find the right keywords for your blog posts. Long-tail keywords are more specific, meaning they target a niche audience, and have…
WP Statistics WordPress Plugin Patches CSRF Vulnerability
The United States Government National Vulnerability Database (NVD) published an advisory about a vulnerability discovered in the WP Statistics WordPress plugin that affects up to 600,000 active installations. The vulnerability…
Lessons From 10 Female Leaders To Inspire Your Professional Journey
Being a member and supporter of the Women in Tech SEO community, SE Ranking – which is an all-in-one, comprehensive SEO toolkit – is on a mission to make SEO…
5 Questions With Kevin Indig
“Five questions with…” features SEO professionals and marketers of all experience levels. To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice…
Is TikTok Facing A US Ban?
TikTok, the Chinese-owned social media app, could be banned in the United States following the introduction of a new bill by a bipartisan group of senators. The Restricting the Emergence…
YouTube Updates Ad Policy To Allow More Profanity In Videos
YouTube is making immediate changes to its ad policy, allowing creators to monetize content that contains a moderate amount of profanity. The update, effective March 7, comes after creators raised…