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7 Content Automations Used by Real Content Pros
Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and…
Which Metrics Matter In PPC
Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of…
I Analyzed 52 SEO Specialist Job Listings. Here’s What They Do and How You Can Become One
SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications do they need? And how can you…
How Much Should You Budget for SEO Services?
Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors…
Google Ads Revamps Query Matching: What You Need to Know via @sejournal, @MattGSouthern
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on…
The 8 Best PPC Ad Networks
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising campaigns. Each network offers unique features, reaches distinct audiences, and shines in different…
Our Ranking Systems Aren’t Perfect
Google’s SearchLiaison responded to a plea on X (formerly Twitter) about ridiculously poor search results in which he acknowledged that Google’s reviews algorithm could be doing a better job and…
How Do You Explain the Value of SEO? I Asked 100 Experts
This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used…
Google Announces New GA4 Features As Universal Analytics Sunset Nears
As the July 1, 2024 shutdown date for Universal Analytics (UA) draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). These enhancements give marketers deeper…
Local Search Developments From Q2 2024
At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two…
8 Ways to Accelerate SEO Results From Months to Days
SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it…
How To Develop Great Data Studies
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One of this book outlined…
On Perplexity, Users Can Direct AI To Create Content
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Perplexity’s strategy behind its new Pages feature created a deep rift with publishers, but the reaction seems blown…
How To Boost Google Rankings With Real Audience Insights
Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How…
Google Ends Continuous Scroll SERPS: What It Really Means
Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community…
Branded Keywords Won’t Hurt Rankings
In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over several tweets, centered on the impact of mentioning specific brand…
New Features Improve Anthropic’s Claude Collaborative Workflow
Anthropic announced new features that will significantly enhance Claude’s functionality to make it more collaborative, easier to use and speed up workflows. The new functionalities enable teams to ground Claude…
GA4 Update Brings Alignment With Google Ads Targeting
Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing and ad personalization. Under the…
Duplicate, Google Chose Different Canonical Than User. What It Is, Causes, & How to Fix
The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the user selected. This can happen…
Google Updates Guidance On EEA Carousels Beta Structured Data
Google updated the structured data guidance on a beta carousels structured data that is intended for users in the European Economic Area, which is related to Google’s preparations for the…
Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and…
How To Leverage Trust To Boost Your International Expansion?
E-E-A-T is a mix of factors that help Google determine if the content is relevant and helpful for users in order to prioritize it in their search results. In recent…
Results-Driven SEO Project Management: From Chaos to Cash
Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through…
OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing
OpenAI acquired a technology from Rockset that will enable the creation of new products, real-time data analysis, and recommendation systems, possibly signaling a new phase for OpenAI that could change…
A Guide To Maximizing Performance
Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I…
Wix Announces A Figma Plugin That Turns Designs Into Websites
Wix announced a new Figma Plugin that enables designers to import Figma designs directly into Wix Studio and dramatically speed up site creation from the design stage to a functioning…
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need one, too, to differentiate them from competing products/services. When hoping to win customers with…
29 Must-Have Features For Ecommerce Websites
Successful ecommerce websites remove as many obstacles as possible between users and the products they’re looking for. This list of features and policies was chosen based on their impact on…
What Is Schema Markup & Why Is It Important For SEO?
Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured…
Google Clarifies Organization Merchant Returns Structured Data
Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version. Organization Structured…