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Barriers To Audience Buy-In
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. People are driven by a mix of…
Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending
The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t price-match larger competitors. The above anecdote shows that same mindset…
Google’s Unconventional Advice On Fixing Broken Backlinks
Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer…
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups,…
How To Build A Diverse & Healthy Link Profile
Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites.…
Google Answers Question About Toxic Link Sabotage
Google’s Gary Illyes answered a question about how to notify Google that someone is poisoning their backlink profile with “toxic links” which is a problem that many people have been…
4 Surprising SEO Test Results — Whiteboard Friday
The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema is a form of structured data…
Google On Traffic Diversity As A Ranking Factor
Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking…
Should H1 & Title Tags Match?
So it’s not that the title tag entices a click. It’s job is to say this is what’s on the page. Now the heading elements (H1, H2, etc) are like…
What You Need To Generate Leads With Content via @sejournal, @duchessjenm
Create a scalable lead generation strategy with content. Find out how to attract and engage your audience with exceptional lead magnets. The post What You Need To Generate Leads With…
What Is Schema Markup & Why Is It Important For SEO?
Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured…
Google’s Response to Affiliate Link Heavy Content
Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind. Hypothesis: Google Targets…
LinkedIn Rolls Out New Newsletter Tools
LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences…
When Is Duplicate Content Acceptable For Local SEO? Google Explains
Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn’t penalize duplicate content on localized websites. …
Google’s Stance On AI Translations & Content Drafting Tools
In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on SEO. The discussion focused on…
Is Google Broken Or Are Googlers Right That It’s Working Fine?
Recent statements by Googlers indicate that the algorithm is working the way it’s supposed to and that site owners should just focus more on their users and less on trying…
The 6 Biggest SEO Challenges You’ll Face in 2024
Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for…
Why Have My Google Ads Not Got Any Impressions?
This month’s Ask A PPC comes from Vijay, who asks: “Why are my Google Ads approved but have no impressions? How do you fix it?” We’re going to go into…
Why Now’s The Time To Adopt Schema Markup
There is no better time for organizations to prioritize Schema Markup. Why is that so, you might ask? First of all, Schema Markup (aka structured data) is not new. Google…
Unlocking The Secrets Of Google Ad Auctions
In the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google, a few elements of the…
Google Warns Of Quirk In Some Hreflang Implementations
Google updated their hreflang documentation to note a quirk in how some websites are using it which (presumably) can lead to unintended consequences with how Google processes it. hreflang Link…
Vulnerabilities In WooCommerce And Dokan Pro Plugins
WooCommerce published an advisory about an XSS vulnerability while Wordfence simultaneously advised about a critical vulnerability in a WooCommerce plugin named Dokan Pro. The advisory about Dokan Pro warned that…
Want More Clicks? Use Simple Headlines, Study Advises
A study conducted by researchers at Harvard University has found that readers are more likely to click on and engage with news headlines that use simple language. The study, published…
Algorithm Updates Have Become The Biggest Risk In SEO
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Taking a break from analyzing leaked Google ranking factors and AI Overviews, let’s come back to the question,…
Google Launches Custom Event Data Import For GA4
Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data…
Google Quietly Ends Covid-Era Rich Results
Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the…
Google’s Gary Illyes: Lastmod Signal Is Binary
In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came…
Google’s Structured Data Update May Boost Merchant Sales
Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for…
YouTube Rolls Out Thumbnail A/B Testing To All Channels
YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test up to three different…
6 Local SEO Full-Guides That Help You Rank For Your Business Type
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the…