Thursday, November 4, 2021

At I/O 2021, we previewed our plans to bring page experience ranking to desktop. Today we’re announcing more details, including the timeline for these changes. This work builds on top of the page experience update we rolled out on mobile between June and August 2021.

Rollout will begin in February 2022

We’ll begin using page experience as part of our desktop ranking systems beginning in February 2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on the same page experience signals that we rolled out for mobile earlier this year. We are also planning to help site owners understand how their desktop pages are performing with regards to page experience using a Search Console report which will launch before desktop becomes a ranking signal.

This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and absence of intrusive interstitials, will remain the same as well. While the mobile-friendliness signal continues to be a part of mobile ranking, it won’t be a factor for desktop. When a site has separate desktop and mobile URLs with an appropriate configuration, the desktop signal is based on the URLs that desktop users see.

FactorMobileDesktop
Largest Contentful Paint (LCP)ApplicableApplicable
Cumulative Layout Shift (CLS)ApplicableApplicable
First Input Delay (FID)ApplicableApplicable
HTTPS SecurityApplicableApplicable
Absence of intrusive interstitialsApplicableApplicable
Mobile friendlinessNot applicable

We hope this blog post provides you with details for you to understand and implement in preparation for the upcoming changes, and in turn help you build websites with great page experience.

If you have questions or feedback, please visit our help forums or let us know through Twitter.



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By Ryan Bullet

I am interested in SEO and IT, launching new projects and administering a webmasters forum.

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